Why Specific Safety Messages Change Behaviour
I explore why vague safety messages often fail to influence behaviour, especially when displayed on screens. Clear, specific instructions are far more memorable and actionable than broad reminders to simply “be safe”.
Key Takeaways
- Specific instructions are more effective than vague safety slogans
- Simple, direct messages help people understand exactly what action to take
- Behaviour-changing communication works best when it is clear, practical and memorable
Topics
- Health and Safety
- Communications
- Digital Signage
- Cognition
Transcript
What makes a message actually change behaviour? Writing be safe on a screen is just too vague for most people to action. If you can be really specific and say, check your harness before going into zone B, you'll find that most people will comply and remember that. Think of road signs that genuinely work: tiredness kills, take a break, or the speed sign that smiles when you slow down. Very simple and straightforward, powerful communication. Don't tell people to care, tell them exactly what to do. Writing be safe on a screen is about the most ineffective thing you could ever do.