I explore why people respond more strongly to messages that feel familiar, relevant and rooted in their own environment. Using a workplace safety example, I discuss how personalised digital signage can make communications more memorable and more likely to prompt action.

Personalising Digital Signage for Safer Workplaces

Why do people respond positively to people like themselves? One of the main issues with print is that you had to pick one message and one image, print it out and send it everywhere. One of the benefits of having digital signs is that you can localise your screen content. If you have pictures of employees in their actual environment in which the screen is in, they are more likely to relate to that image and therefore take on the action. A fantastic example of this was when I was on a site visit in South Carolina. I saw pictures of people's children, dogs, beloved trucks, and other things on a wall saying why we work safely. They were real family members that would be highly impacted by an accident at work and caused everyone to take stock and think about what they were doing. The more personalised it is to its environment, the more relatable it is for the people, and therefore the more memorable it is and more likely that someone will take action.

I explore why knowing what is playing on workplace screens is not the same as knowing what is working. The focus is on auditing existing content, measuring behavioural change, and treating screens as a valuable communication channel rather than a broadcast tool.

Measuring the Impact of Business Screens

If you run screens in your business, I've got one uncomfortable question for you. Most people I speak to can tell me what is playing on the screens, but they cannot tell me what's working. By working, it means that something happens, something changes. There is a behavioural change or some form of uplift. Saying, I put it on the screen, isn't communication. That's broadcasting, and broadcasting doesn't make impact. It's no different to saying, Did you get the email? So before you add more content to the screen, do an audit of what's already on there and ask yourself, What is actually working here, and how can I measure that? Because it's only really through impact that we'll make screens a truly valuable communication channel.

I discuss why adopting AI is not simply a matter of learning a new tool. Real business value comes from documenting workflows, understanding where processes live, and identifying where AI can genuinely improve them.

Embedding AI into Real Business Workflows

With any new technology, we often think that we just need to learn it in order to adopt it. But that really isn't the case when it comes to AI, and to be honest, most technologies. AI can only be valuable if it's embedded in your workflows, and a lot of those workflows live in the heads of your employees or in a sprawl of data and various systems. It's only once you document and define them, and then analyse them, looking where AI could actually help those processes, that we will see any business impact at all. And most have not got started with that.

I explore why vague safety messages often fail to influence behaviour, especially when displayed on screens. Clear, specific instructions are far more memorable and actionable than broad reminders to simply “be safe”.

Why Specific Safety Messages Change Behaviour

What makes a message actually change behaviour? Writing be safe on a screen is just too vague for most people to action. If you can be really specific and say, check your harness before going into zone B, you'll find that most people will comply and remember that. Think of road signs that genuinely work: tiredness kills, take a break, or the speed sign that smiles when you slow down. Very simple and straightforward, powerful communication. Don't tell people to care, tell them exactly what to do. Writing be safe on a screen is about the most ineffective thing you could ever do.

I explore why the way a message is framed can make a huge difference to how people respond. Using a health and safety example, I highlight how positive social proof often lands more effectively than focusing on the minority who do not comply.

Why Positive Message Framing Works

Why do some messages work better than others? It may surprise you to know that, for example, in a health and safety message, saying 98% of people wear their safety gear is way more effective than saying 2% of people don't. As humans, we tend to move towards the group and the positive, and away from being the odd ones out. The framing of your message matters hugely if it's going to land with people. Both sides of that message are true, but the framing of it matters hugely in the effectiveness of the message.

I reflect on three themes from the Digital Signage Summit in Munich, including the move from retail and advertising screens towards employee-facing communication. I also explore why software, AI and automation are becoming central to making screens more useful for deskless and frontline teams.

Digital Signage Shifts Towards Employee Comms

In May, I attended the Digital Signage Summit in Munich. Reflecting on the event, I think three key themes came across to me. Firstly, the dominant category in digital signage is shifting away from retail, QSR, and advertising, commercial screens that sell. The fastest growing category in digital signage is employee-facing screens, screens that communicate, especially to those deskless and frontline workers that I've spoken about over the years. The second shift that I noticed is that the industry is finally moving away from being hardware-dominated and thinking more about software. Software matters more when employees are looking at the screen because they need so much more content and so much more automation in order for that screen to be a source of truth. And on the third point, even though software is now becoming more dominant in our industry, software and the CMS specifically shouldn't be the main character. We should be leading more on AI, more on automation, and having our customers log in and upload content less, not more. For screens to be truly effective, they need to be automated. It means our software might not get used and configured as much, but it will be the pipe that flows information out and actually make real impact in the business that it's serving.

I explore the idea that digital signage needs to move beyond traditional AV thinking and become part of an organisation’s critical infrastructure. The focus shifts from simply installing screens to using software, automation and integration to deliver information that truly supports business operations.

Digital Signage as Critical Infrastructure

A quote that I heard at the Digital Signage Summit in Munich was that digital signage wants to be critical infrastructure but still behaves like AV. What does that really mean? Historically, when we have done digital signage projects, we've hung the screens on the wall, got them all integrated, got them working, and then left the room. But to be critical infrastructure, it's the information that goes on the screen that matters the most. If that screen is blank, it should mean that the business is no longer able to function or operate. And that's why we need to lean more into software, automation, and integration, and have the screen as a critical point in our business workflows. Historically, if we're being really honest, most screens have been playlists of digital wallpaper, the same message looping round with images and videos that very rarely get updated, and that hasn't been as impactful as it should. As an industry, I do believe we need to lean into this fact and make sure that when we're working with our customers, we are defining what would be mission critical if we could get that on a screen and work backwards from that.

I discuss the gap between AI enthusiasm and the real-world adoption and productivity gains many businesses are experiencing. Whilst AI has transformed the way I work, I explore why stronger frameworks, best practices and production-ready standards are needed before AI-first organisations become widespread.

AI Adoption Beyond the Hype

So if you've been watching my content for a while, it probably will be no surprise to you that I'm deeply enthusiastic about AI, but I'm also quite sceptical. Inside of my business and other businesses that I see, I'm not seeing the levels of adoption or productivity uplift that you might have expected from all of the marketing and hype over the last few years. As a power user myself, it's incredible that I can build software again, but I've also realised that a lot of that software isn't fit for production, in fact isn't secure, and doesn't really do as much as advertised. Despite all of that, I will still keep using AI in everything that I do, and it has genuinely transformed the way that I work. But I think in order for it to really have an impact across a business, we need to find frameworks and best practices for how to include it inside of every single operation. With everything I've seen so far and the increasing costs of tokens, it feels to me that we're still quite far away from having AI-first businesses far and wide. I'm exploring that more over the next year, and I believe in 2027 we'll start to make some of those breakthroughs. I will keep sharing, and I will keep using AI every day.

I explore how digital signage has shifted from a hardware-first industry rooted in audio-visual technology to one increasingly led by software. As AI chips become more relevant, the future depends on a stronger balance between hardware innovation and software capability.

Digital Signage Enters the AI Era

The digital signage industry has evolved hugely since the 1990s. It's really born out of the audio-visual industry, so fundamentally has been hardware first, software second. That evolution has changed over the last decade, 15 years, where software has become more prominent within the industry. The hardware has become more robust, more affordable, and to some degree more commoditized, and the software is now taking the lead. This is common in other industries such as video conferencing, for example. So as software begins to take the lead, it doesn't mean that there isn't room for hardware innovation, but the two are going to need to come together. There's still plenty of room for hardware innovation, especially as we start to take AI chips on board. But now is the time for a more equal marriage between software and hardware as we both grapple with the era of AI and respond to that.

I reflect on the value of trusting genuine gut instinct, especially when facing major life or career decisions. The discussion distinguishes between deep intuition and random ideas, highlighting how self-trust often comes from recognising signals we already understand.

Trusting Your Gut on Big Decisions

What's the one piece of advice I would give my younger self? I think I keep coming back to trusting my gut. Generally speaking, when I've had very, very strong gut instincts, I've been right. Unfortunately, I can't always turn on that instinct. I have had gravitational pull from something inside of me on really big decisions in my life, and I've regretted zero of them. So there's obviously something that's happening, some signals that my brain and my body are feeling that have taken me in that direction. And sometimes I have doubted them for too long, and I really shouldn't have done that. Occasionally, I've been persuaded to go against very strong gut instincts, and again, most of the times that has turned out to be wrong. So trust the gut, but it has to be a true gut instinct, not just every single random idea I've ever had, because there's been plenty of those that have been rubbish. But I would still go back and mentor my younger self to say, Don't worry, you actually know more than you think.

I discuss an impressive example of modern screen hardware and the growing versatility of digital signage. Whilst the technology is remarkable, I question whether demos like this do enough to show practical business value and justify the investment.

Digital Signage Needs Commercial Context

Screen hardware is more durable than ever. Just don't put it on a floating billboard, if you know, you know. So this video is pretty incredible, really. It shows the versatility that hardware now has, and that we don't just need to think of screens as those big boxes on a wall with a black frame. I wonder a bit about the cost. I imagine this is still quite expensive to do, and therefore it's probably better to show off than really to go and actually implement. One of the long-term criticisms I've always had of digital signage demos like this is they always show things like a hummingbird flapping its wings to show off HD or 4K or anything like that, and they don't actually show content that would be useful to a business. The technology is marvellous, but we need to try and lead people more into how to apply this commercially so it's worth the investment and they do get a return on it. So this is an amazing sign of genius, five out of five for the technology, but for the way of showing it, I'm going to give it two out of five. Let's do better as an industry.

I explore how workplace screens serve different communication needs for office-based and frontline teams. Digital signage can help employees cut through information overload, whilst also providing a vital channel for deskless workers who may be digitally detached.

Digital Signage for Workplace Communication

When we consider screens as a communication platform, we broadly have two types of users. So there's people who are in the offices who already have access to a whole load of communication tools. The screen is there to help them cut through the noise. They may have a full inbox, many notifications, and will probably miss important pieces of internal communication that the screen can capture. On the other side of that, we have deskless and frontline workers. They are the digitally detached. They are not on those same systems. So to them, it's not noisy, it's very, very silent. And they are missing out on critical information and often feel a bit removed from the company. The digital signage may be the only digital communication channel that they actually see, and that becomes a really important source of information for them. So we're either helping them cut through the noise, or we are their only form of information.

I discuss a common digital signage mistake: relying on static playlists of images and videos that quickly become invisible to regular viewers. The focus is on using automation and trusted content sources to keep screens fresh, relevant and genuinely useful.

Avoiding Set-and-Forget Digital Signage

One big common mistake that people make with digital signage is they just upload media, images and videos looping around on a playlist. It's set and forget. The issue is that for most people seeing that screen, especially if they're there frequently, like you would be if going to work, is that you'll become blind to it. You see the content far too much. The big mistake here is not automating at least a portion of it. So taking content from a source of truth, a system that you already have content in, and then pulling that out and pushing that onto the screen automatically, ensuring that it's refreshed. If you set and forget, you'll be making a big mistake, and really the digital signage will never be that useful.

I discuss the scale of the digital signage opportunity and why traditional paper notice boards are likely to be replaced by screens. The focus is on how businesses can move towards paperless communication as digital signage becomes more widely adopted.

The Future of Paperless Digital Signage

A lot of people ask me how big the market for digital signage really is. I would say that every notice board that currently has bits of paper stuck to it all across the globe will one day be digital, and that will be digital screens. So I think we have a massive opportunity to kill the paper on the wall and put the screen up instead. It is my strong conviction that in the next five years, almost all business will go paperless. At the moment, that's not possible because we're still communicating with bits of paper on the wall, but I think that is going to change very soon, and digital signage is here to take that place.

I explore how digital signage is most commonly used on screens that sell, particularly in retail, quick-service restaurants and advertising. I also reflect on how interactive visual content can improve the consumer experience compared with static posters.

How Digital Signage Shapes Everyday Experiences

The vast majority of the digital signage industry is on screens that sell, so screens in retail, QSR and advertising. This is beginning to change, but at the moment this is how most people encounter digital signage. I think the main benefit is actually to the consumer. We are getting digital, interactive, visual content, where previously we would have just had static posters. So you're probably experiencing digital signage more in your life than you might realise. Take a moment to stop and look at it and see how could this be improved, or has this actually changed anything for you?

I discuss EA Sports’ imaginative interactive screen featuring Erling Haaland for the EAFC rebrand. The execution is quirky and technically impressive, even if the absence of a football makes the concept feel slightly random.

EAFC’s Interactive Haaland Screen Campaign

It's quite random, this. It's weird that there's no ball. Like, that feels like the one thing it kind of needs to still have. As a Manchester United fan, I don't normally like to watch videos of Erling Haaland, but this one really caught my eye. When EA Sports rebranded their popular game FIFA to EAFC, they used Erling Haaland on an interactive screen. As you can see in the video, he's actually responding to what people are doing, so it's really imaginatively shot. I think it's slightly weird that there's no football involved at all. You kind of don't really get a sense of why they're trying to do this, but the technology is very impressive, and it's quite funny as well. I like the Ronaldo siu, which he then says he won't do. So it's got some quirks in there. It clearly understands the medium and the person behind it and the teams involved. So, yeah, I think this is a sign of genius. Four out of five.

I explain a practical way to test digital signage before investing in a professional platform. The focus is on starting with simple content, using existing screens, and proving the idea works before scaling it.

Starting Simply with Digital Signage

I've never been into any location that doesn't already have a screen on the wall. If you are looking at a blank screen or a screen that's just got cable news on mute and you want to try digital signage, here's where I would begin. Surprisingly, I'm not going to tell you to use ScreenCloud. I actually think you should start by making some images and videos, putting them on a USB drive and sticking them in the screen and seeing how effective that is. Start with the content. Start with the initial idea behind it and test it. If it's starting to work and you want to roll it out further and make it more professional, then come talk to us at ScreenCloud. But if you really just want to get started, begin with the essentials.

I explore Samsung’s infinity screen at SoFi Stadium as a strong example of hardware innovation with clear purpose. Rather than existing for novelty, it improves the live stadium experience through scores, replays and sponsor visibility.

Samsung’s SoFi Infinity Screen Shows Real Value

So check out the infinity screen at the SoFi Stadium in Los Angeles. This is done by Samsung. In a previous video, I criticised modern hardware innovation, that we obsess about the hardware, but we don't show really good utilisation of it and value. I think this is an example where this is beneficial to everyone in the stadium. It's showing the scores, it's showing replays, probably commercially quite a powerful message to the sponsors as well. And I think everyone in the stadium will be glad to see this rather than just having there for the sake of it. So this looks like a sign of genius to me. I've not been to the stadium, but I'd love to see this. If anyone from LA Rams would like to invite me over, I would love to come. But from what I can see, this is a sign of genius, and it's five out of five from me.

I explain what digital signage is, and why it has nothing to do with signing documents online. It covers the network of screens, software, hardware and content delivery that powers displays in places like shops, airports and outdoor advertising.

Understanding Digital Signage: Networks of Screens Explained

When people ask me what digital signage is, they often used to think it was like DocuSign, signing a contract online. Digital signage is basically networks of screens. So the screens you see out in the world, you probably encounter them in retail stores, at the airport, outdoor advertising. It's the software and the hardware that is running all of those screens as a single network, combining them together and making sure that they are working, but also that the content is being deployed to the screens. So now you know that, you're going to see digital signage everywhere.

I discuss how to start the year effectively by taking a proper break, setting personal growth objectives, and choosing one significant business goal. These strategies can lead to both personal and professional progress.

Top Tips for Starting the Year on the Right Foot

My three top tips for how to start the year. Firstly is to take a proper break, digitally detach, go back to nature, see your friends and family, and don't think about work for a period of time. Then I would say set yourself one personal objective, something related to upskilling and progressing yourself. So in the past that has been something like public speaking for me, or learning AI, or learning how to code again. So something that would give you gratification, but also help you in your career. And then thirdly, I would say pick one big audacious business objective. We all need to get stuff done, but if you can pick one big goal and achieve that, you will really feel like you're making great progress.

I discuss a PlayStation 5 station takeover in Tokyo that blends digital signage with real-world train movement to create a striking brand moment. The campaign is visually clever and attention-grabbing, though the brand presence feels slightly too understated.

PlayStation’s Creative Tube Station Takeover

Okay. Is that, what is that? Is that like a tube train? It looks like a spaceship. I'm not a gamer, so is it a character that people would know? I like the fact that the... So I like this video of the PlayStation 5 takeover of a tube station in Tokyo. I'm not going to try and pronounce it. I think it's very creative. Clearly it's a key character that I'm not that familiar with, but I'm assuming this is a key character. And I like the fact that it's interacting with the real life slowing down of the train. It's definitely going to attract eyeballs. It's going to get people thinking about the brand. I think the brand is a little bit too subdued. It kind of reminds me of a British Airways campaign that had children pointing at planes as they actually physically flew overhead. That was done in the UK a few years back, which was really excellent. I think this is kind of similar to that, but maybe not quite as effective and not quite landing the brand in the same way. But it's cool. It's interesting, and it definitely gets people talking, including me. So I'll give it a signs of genius score of three out of five.

I explore how digital signage makes invisible software visible across homes, offices, stores, gyms and other connected environments. Screens are shifting from purely sales-led tools to an important communication channel for employees, especially deskless and frontline teams.

Why Screens Matter in Connected Spaces

Every space is a connected space. There is software at play, even in your home, your office, store, a gym, wherever it might be. But you can't see it. Eighty percent of the information that we take in is through our eyes, and digital signage is a way of expressing that visually. So you see digital content up on a screen. It reflects what's going on in that environment. Traditionally, most people have used screens to sell. So that's to convince you to buy something in a retail store or even sell you a burger. But increasingly, screens are being used to communicate to employees, particularly deskless and frontline workers who do not see other forms of digital communication. So when you're thinking about your communication strategy, whether it's commercial, selling, whether you're communicating, start thinking about screens.

I discuss the diminishing focus on genuine customer success in the SaaS industry, highlighting the shift from solution-oriented approaches to mere upselling. At ScreenCloud, we prioritise upfront effort in training and customisation, which leads to organic growth and internal virality.

Reviving the Art of Customer Success in SaaS

I recently saw a post by Jason Lemkin, the godfather of SaaS, about the dying art of customer success, how most QBRs have just turned into upsells with no real knowledge about the customer or even a roadmap for their future success. This is a really sad development. Customer success evolved because enterprise customers, in particular, need to be guided onto your platform. You need to make customizations, do training, and make sure that the platform is fully bedded in if it's going to create lots of value for the customers. It's sad that it's just turned into an upselling opportunity and that we haven't gone back to the art of making software solution-oriented. So I understand where Jason's coming from. He says traffic to customer success articles is massively down, but I think as an industry, if we let this art die, then we really will create future problems for ourselves. We invest heavily in customer success at ScreenCloud, and it pays off. When we put lots of upfront effort, training, customization, and assist customers with the rollout of their screens, they expand more, not because we upsell them on QBRs, but because we make it more valuable. And when it's valuable, it goes viral internally, and we ultimately win. But we need to do the work upfront first.

I reflect on how AI became my biggest area of upskilling in 2025, from using it in daily leadership tasks to learning to code again with AI support. I also discuss how repeated use has made me more critical of AI outputs and more confident in applying it across the organisation.

Becoming an AI-First CEO in 2025

Reflecting on 2025, I think the biggest upskilling that I've personally had is in my use of AI. I was determined to become an AI-first CEO and put AI at the heart of every single task that I do. I also had the enjoyment when I was on holiday and it was raining of actually learning to code again with AI, and I'm now starting to build apps and integrations, mainly for myself, but now I might even make a few internal tools for ScreenCloud too. So when I first started to work with AI, I think I was a bit impressed with everything it created and didn't really look at it through a critical lens. Now, when I'm working with AI, I expect it to make mistakes and expect it not to always be the best it can be. This has been really interesting, and the only way I could explain how I've got there is just by using it more and more and just becoming more familiar with it. So I'm really encouraging anyone in my position to do the same and then roll that out inside of their companies. So look out in 2026 for more tips like that.

I explore the untapped potential of AI in the digital signage industry. Despite ongoing efforts, the true impact of AI is yet to be fully realised. At ScreenCloud, we are committed to harnessing AI as a force multiplier by 2026.

AI's Potential in Digital Signage by 2026

I think it would be fair to say that the industry has not really fully adopted AI technology collectively yet. Now, I know all of us are thinking about this, all of us are working on it, but we haven't really delivered anything that compelling with AI and digital signage. I am beyond convinced that this can be a real force multiplier for our industry, and I would expect to see more of that in 2026. At ScreenCloud, this will be the main thing that we are focused on. So keep looking out for more announcements.

I explore how digital signage is now ubiquitous in retail and QSR spaces and the rise of employee-facing screens. The challenge of proving ROI for these screens remains, and I discuss future directions to address this.

Digital Signage Trends and ROI Challenges in 2026

So this year in digital signage, I've noticed that us as consumers have seen screens popping up absolutely everywhere. So every retail location, every QSR location, and most out-of-home advertising is now powered by screens and kiosks. I think this is almost finished completion, and almost everywhere now has those screens, but I think that will continue into 2026. The second trend is actually the fastest-growing emerging category for digital signage is employee-facing screens. This is where ScreenCloud focuses on. We are seeing this adoption at a massive rate, and I think that is being inspired by what we're seeing as consumers in retail and QSR. As we see bigger investment coming into digital signage, there is still the elephant in the room, which is the ROI of screens. We have not really determined this for employee-facing communication screens in the same way that we have in retail environments, where you can really pin it back to the money. So I think in 2026, we're going to be asked this question even more, and there are various ways in which we can tackle it. I'm really excited about looking at that because we already know screens work. We know the science is fantastic behind it, but now we really need to prove it as an industry if we're going to take this to the next level.

I discuss a creative promotion for the latest 'Now You See Me, Now You Don't' movie series. Reflecting on a similar project I did with Lenovo at ScreenCloud, I explore how this interactive and sophisticated implementation connects stars with fans and encourages online sharing.

Innovative Movie Promotion: A Magical Experience

Okay, it's cool. So what do I think about it? Yeah, it's quite innovative. I once did something like this, actually, for Lenovo right at the beginning days of ScreenCloud. I could show you a picture of that. I really like this promotion for the new installment of Now You See Me, Now You Don't movie series. I think it's really interactive. It reminds me of a promotion that we did in the early days of ScreenCloud for Lenovo, and that was extremely effective. We knew that lots of pictures were being shared online and downloaded, and this implementation is really sophisticated. I like this because it incorporates the stars with the fans. It feels a little bit magical in the way that it works, and it obviously gets people to share and spread the news that the new movie is out. So this feels really good to me, and I know this kind of activation works because we've done it ourselves. So I'm going to give this five out of five.

I explore the significant milestones achieved by ScreenCloud in 2025, including a majority buyout by Tenzing Private Equity and surpassing $30 million in annual recurring revenue. Additionally, I discuss our strategic focus on enterprise solutions for deskless and frontline workers.

ScreenCloud's Milestones and Future Vision for 2026

The big milestones of 2025 were the majority buyout of ScreenCloud by Tenzing Private Equity. We also crossed $30 million of annual recurring revenue from our software subscriptions, and we doubled down on our enterprise positioning of screens that communicate, particularly to deskless and frontline workers. We're now working with a lot more larger companies, mostly in the US, managing a massive fleet of screens, and we will be doing more of that in 2026.

I discuss how 2025 marked a major shift in individual AI adoption, with more people embedding AI into everyday workflows. Looking ahead to 2026, the focus moves to teams adopting AI collectively to drive meaningful transformation across their work.

Moving from Individual AI Use to Team Adoption

So in 2025, I think this was the year of AI adoption for most people as individuals. At the beginning of the year, most people weren't clear on how they could use AI in their tasks during their work. I think that's massively changed now, and most people have, to some degree, adopted AI into their workflows. In 2026, I think we need to come back together as teams. We've seen this at ScreenCloud recently with our award-winning customer success and quality assurance teams who've adopted AI as a collective and made massive transformational differences to the way they work. And now I'm personally challenging more teams at ScreenCloud to do that in 2026, and I think you should too.

In 2025, I experienced a significant milestone with the majority buyout of ScreenCloud by Tenzing, a private equity firm in the UK. This strategic move marks a decade of hard work and sets the stage for future growth and M&A activities. As we integrate with Tenzing, we are laying the groundwork for an exciting 2026 with collaborative plans in motion.

Reflecting on ScreenCloud's 2025 Milestones

The big highlight for me in 2025 was the majority buyout of ScreenCloud by Tenzing, private equity firm in the UK. This was following 10 years of building the business, and it was time to give liquidity back to our early investors, but also set us up for the future where we can do more M&A, more growth, and leverage the massive amount of experience that they have in growing and scaling businesses. We have spent most of the year onboarding with them and getting into a rhythm of how we work together, and that's really working very well now. In 2026, we'll be collaborating with them even more to start putting into place all of the plans that we've been cooking up this year. So watch this space.

I discuss the innovative use of screens embedded in golf buggies, exploring how they enhance the golfing experience with features such as GPS-based notifications and commercial opportunities. This clever integration is a testament to the potential of screen technology in various environments.

Innovative Use of Screens in Golf Buggies

Forget caddies, these golf buggies come with screens to keep you company on the golf course. Two friends of mine, James and Harry, were recently taking a well-earned break out on the golf course and noticed that screens had been embedded in the golf buggies they were using. Now, there's loads of really cool things that were going on here. No doubt there was a map of the golf course, but there were timely reminders at certain points to order food and drink. There was also a nudge to go quicker or to slow down, just to keep the traffic on the golf course working perfectly. And then there were timely reminders about doing repair to pitch marks, etc. This is a really interesting way of using screens and, again, is another indication that kiosks is coming. But it also is a fun reminder of what we could be achieving with deskless and frontline workers, because on the golf course you're not looking at your phone, and you certainly shouldn't be. But the screen in the buggy is something you are going to keep seeing, and if you time it right, based on GPS, based on weather conditions, based on commercial opportunities, based on health and safety, you can get the right message into the right eyeball at the right time, and that is an excellent way of using screens. So although it's kind of fun and maybe it isn't going to really change the world, I do really applaud seeing innovation like this, and I give this five out of five. Well done, guys.

I discuss why showing customer reviews on digital screens can strengthen trust and support buying decisions. I also cover filtering reviews, prompting feedback with QR codes and why review volume matters as AI recommendations become more influenced by social proof.

Showing Social Reviews on Customer Screens

So a few customers have asked me whether they should show their social reviews up on screen. Generally speaking, I think the right answer is yes. Most of us will have at least some screens which are customer-facing, or if you're in hospitality, most of your screens will be customer-facing too. I think increasingly humans do rely on social proof and social triggers to inform them and maybe get them over into a buying decision, or to ensure that they actually feel that they've made the right choice. So you can always filter your reviews, so if there are any bad ones, don't worry, they don't have to go up on screen. And in addition, I think it's also a good place to prompt for a review. One thing we've noticed is that the AI suggestions that they are giving to consumers right now are heavily influenced by social proof. So you probably do need to up your number of reviews if you're going to stay relevant in what AI suggests. You can put up a simple QR code on the screen whilst someone is there. It's the most likely time they're going to leave a review, so I think that that's probably a smart way of doing it. But yeah, I think that the more social proof you can have about why your company or your brand or your service is relevant, the better.

I discuss the use of AI-generated British Sign Language on train information screens in Scotland. This technology addresses the lower literacy rates among deaf individuals by providing more accessible communication. The initiative is cost-effective and highlights the importance of inclusivity in digital mediums.

AI-Generated Sign Language for Enhanced Accessibility

Finally, a screen that speaks everyone's language. So if you've travelled on a train in Scotland recently, you may have seen on the screen, with all the information, a person using British Sign Language to communicate to deaf commuters. Now, when this video went out on Twitter, or X as you may call it, it had a bit of pushback, people saying that this was woke because why can't the deaf people just read the information on the screen anyway? Actually, the actor is AI generated, so the budget for this was actually very low. But the real reason was something that I think most able-bodied people don't realise. Deaf people, on the whole, have a much lower literacy rate than people who can hear. So understanding sign language is something that means that they will be able to understand the information that's written on the screen way more than your average user could. Because this is AI generated, there's almost no budgetary concern, so I think this is actually a genuine sign of genius and really leaning into the fact that we are not all made the same. And if we use a digital medium properly, then we can be more accessible to everyone. Now, who really has a problem with that? Five out of five, clearly.

I explore how to effectively demonstrate the return on investment for using screens to communicate with deskless and frontline workers. By focusing on recall rates, we can showcase the commercial benefits of well-designed content in increasing awareness and information retention.

Proving ROI with Screen Communication for Frontline Workers

Last week, I was speaking with one of our biggest customers about how we can take the work that we've done with them on a large-scale pilot project using screens to communicate to deskless and frontline workers and turn that into a national-wide rollout with the support of leadership. Now, he was saying to me, put simply, they do many different initiatives over the year, and only some of them get the budget funding to go to a full rollout. Completely understandable. And in order for you to achieve that budget, you need to show commercial benefit. So he was asking me about how we prove the ROI of what we're doing. One of the challenges with screens is that it does increase awareness. Not everyone will always remember why, and there's many different things you can do to nudge numbers in the right direction. However, the number we settled on was recall rate, because this is something that I know definitely can be attributed to screens. So what we've asked is that we'll do a survey of a team before they have screens and understand how much they can recall important information. I suspect that will be somewhere in the 20 to 30 percent range. We're then going to do a campaign of well-designed content, and after 8, 10, or even 12 weeks later, we will re-survey the same people and see if that recall rate has gone up. When I've done this in the past, I have seen some information go up by three times. Now, what's important is the information needs to be easy to understand, quite snackable. It cannot be too nuanced. It cannot be storytelling content that tends not to have much impact. But if it's things like important dates, important facts, important information, then you can actually get really phenomenal results, and that is the sort of number you can take to your leadership and get your budget.

I discuss the challenges and insights of incorporating AI into daily work routines. By rethinking our approach and engaging with AI as a primary resource, we can streamline processes and enhance productivity.

Integrating AI into Everyday Work Practices

If you're going through the process of trying to introduce AI into all of your working practices, you are going to stumble at the beginning. Your muscle memory will suggest that you just go back to old ways of working, and then maybe when you hit a roadblock, that's when you might turn to AI. This isn't the right way to do it. You need to start every single task by pausing and thinking, what should I be doing with AI to help me? An example of this is many people have said when they're trying to achieve something with AI to me, Oh, I don't know how to do that. So I start by going, Well, you have the world's greatest teacher sat right in front of you. Have you asked it yet? Now, they're not stupid. They realise that that is just a, Oh yeah, because before someone would have had to show me to do this, when AI can literally walk you through the steps itself. And even if that's too complicated, you can ask it to simplify it down for you. So you have a continuous loop in front of you, which is something you probably previously would have thought about as being a Google search, but this is much more accurate. It can be much more helpful and doesn't require you to do as much of the thinking and research on your side. You just have to keep asking it questions until you get there. Before you begin any task, think, where could AI help me? Or what are the steps that I'm going to take now that I should now hand off to AI? And again, if you're not sure, ask AI. This is kind of a new way of rewiring your brain. It takes a bit of time. I have made many, many mistakes doing it this way, and I've probably wasted a lot of my own time doing things which I could have just asked it to do for me. That's part of the learning process. It starts with you being quite clear and sincere in your thinking that you're going to start with AI first.

I explore the innovative self-serve technology introduced at the new Everton Stadium, which allows fans to pour their own pints. This advancement aims to reduce queue times and enhance the match day experience. Such technologies are likely to become more common in upgraded hospitality venues.

Exploring Self-Serve Technology at Everton Stadium

Pour your own pint, guided by a screen. Welcome to a match day at the new Everton Stadium. So the brand new Everton Football Club stadium opened this summer and, as you would expect, it's technically a big step up. As you can see from the video, there are self-serve kiosks where you can now order your own beers and have them poured for you automatically. Now, I think this is a great idea because if you're having a beer at half time, often the queues are really big and you hardly have any time to have a drink and a chat. You're just waiting in the queue. So anything that we can do to dismiss that is probably great news for people. It also means they have more choice over what they can have, and they can do it outside. So I think this kind of technology is something we're going to see more and more in our hospitality venues as they get upgraded. I think it's helpful to everyone. So I'm going to give this five out of five. Good job.

I explore the innovative use of digital signage in Copenhagen, where technology seamlessly integrates with the city's stunning architecture. This approach creates an interactive and respectful public space that showcases cutting-edge technology.

Copenhagen: A City Transformed by Digital Signage

What if your entire city became a digital signage canvas? Well, Copenhagen has just shown us. So I was recently on a work trip to Copenhagen in Denmark for the very first time, and I was extremely impressed by the use of digital signage throughout the city. Now, what I liked is how digital signage and the beautiful architecture of the city melded into one and was not too intrusive. It felt like a city which is on the cutting edge of technology, but it also felt respectful and appropriate. The content was interactive. There was kiosk content. There was helpful content. It was well designed. If I'm honest, it was probably one of the most well-executed public displays of digital signage that I've ever seen. So I'm giving Copenhagen five out of five.

I discuss how turning successful AI chats into reusable project instructions can save time and improve consistency. By adding reference material and connecting trusted sources such as Notion or email, AI conversations start with useful context rather than a blank page.

Streamlining Workflows with AI Projects

So when I initially started to immerse myself in using AI, I was saving kind of useful prompts in a notepad, and that was relatively useful. I had a template, and sometimes I'd fill in a couple of details here and there, and it was useful, but it was also in itself a bit long-winded. Then when projects came along as a concept, I really leaned into that. So what is a project? Well, when I finish doing a particularly useful piece of work on an AI chat, and I've produced a result which I'm proud of and would like to have a similar result in future, I ask it to help me form this into a project instruction. So it already knows the outcome because we've just worked on that, and then basically I say, Can you help me do this again in future really easily so I don't have to go through all of this work and back and forth, etc.? It will then create the instructions, you upload that, add any extra assets that might be interesting, such as reference material, could be a product roadmap document or whatever it might be. And then when you go into the project, you're having informed chats already, so they're not coming from a blank canvas, you're coming from a place of information. I have now produced upwards of 20 different projects for things I regularly work on, everything from clearing my inbox, doing HR reviews, meeting notes, preparing for a board meeting, whatever that might be, and it has saved me huge amounts of time. And also importantly, it means I'm more consistent in the way I'm delivering assets as a result of working with AI. Now, when you're inside that project, you can also keep improving it. There might be things that actually aren't that great. You can ask the project itself to improve itself every time you've made an incremental improvement too. So hopefully that all makes some sense. My final tip would be hook it up to other sources of truth, whether that be your intranet like Notion or your email like Google Email or anything like that, and suddenly you can have really, really powerful conversations and outcomes. If you're interested, I've got lots of different ideas for projects, so put something in the comments and I'll let you know what I think.

I explore how AI can transform the hospitality industry by enabling greater automation and personalisation. By integrating with third-party sources like weather data, we can enhance customer experiences through anticipatory service and tailored recommendations.

Enhancing Hospitality with AI and Automation

So it's pretty clear to me that with the benefit of AI, we're going to be doing a lot more automation and personalisation as it becomes more simple for us to create content and integrate with third-party sources. If we're thinking about this from a hospitality point of view, we could integrate with something as simple as the weather. So if we know it's going to be a rainy day, let's push activities that happen indoors. If we know it's going to be beautiful weather, how about you book your sun lounger ahead of the crowds and already get some cool drinks waiting for you as you arrive? We can anticipate in the same way that we would recommend to a friend or a family member based on what we know is about to happen. Hotel and hospitality people are more than expert with their environment, with the weather conditions, with likely busy periods of traffic and transport, and even if there's something coming up like a one-off event in a local town, which might kind of either be very good or be blocking people from getting around, you can anticipate this really easily and then use automations and triggers to push the content which is most relevant and most useful. It's all about trying to make a really strong experience for the customer from the very moment they walk in to during their stay to how they think about you at the end, and then ultimately when they leave you a good review.

I explore how to enhance hotel guest experiences by appropriately upselling services. By tapping into guests' needs at the right time, we can create more personalised and effective service offerings.

Enhancing Hotel Guest Experiences Through Upselling

So in a previous video about a hotel guest experience, I talked about what would make an impression on a guest as they arrived. But we can also continue this journey as they stay with you. I was also asked about how can you upsell services without seeming too salesy. The best way to do it is to make it appropriate. So after a few days staying at the hotel, you may have used all of the regular facilities, and at that point, you might be thinking, you know what, actually, a massage sounds good if it's towards the end of the week or the weekend or something like that. Likewise, if you are running, say, a breakfast service, you could advertise that you could take a coffee to go on your way to the meeting or on with your day, and actually that is more informing that you've got a takeaway service, but also that is upselling. So mostly we create products and services because people want them. We just have to tap into when they want them. The good news with a screen is you know the time of day, you know the location, and so you can be appropriate. When would you be making this suggestion as a human being? Just codify that and turn that into digital signage content, and I think you'll start to see some great results.

I explain how a company domain and email address can reveal useful context before a discovery call, from company footprint to the contact’s likely priorities. The example shows how AI and public company information can help tailor a demo to strategic initiatives such as digital transformation, paperless operations and ESG.

Enhancing Customer Research with Domain Insights

So here's my 10-minute customer research hack. From simply knowing the domain name that your potential customer is coming from, you can do a huge amount of research, and here's how I do it. So let's say that we have a large grocery chain has made an inquiry. First of all, we can research the company. We don't really need to ask them. Now, we might be familiar with them, but we're probably not that familiar. The initial piece of research is going to tell you broadly what they do, how big they are, etc. But you can go much more granular than that. So at ScreenCloud, we put screens into locations. What matters to us is the number of locations you have, the type of locations, and who is in those locations. For large companies, that is all public information, easy for AI to go off and actually understand. Then you have an understanding of the footprint that you're potentially working with. Now, given that you have the email address of the person who has got in touch, you can probably also then easily research their background, their job title, and that will give you a sense of what they are going to care about the most, whether they're coming from IT or internal comms or facilities management, whatever it might be, that will give you an inkling as to what you're going to talk about. But you can even push that a step further. Public companies will talk about their plans and aspirations for the future as part of the information they put out to the market. So for us, when we were researching a large grocery chain, we could see that there were three really big cultural change initiatives that were happening around digital transformation, going paperless, ESG, and certain other things which we'd identified, and so I won't mention it. Now, digital signage could help in all of those different pillars. And when it came to time to doing the demo, we were actually customizing the content to the very big strategic pillars that even their own CEO had talked about publicly. So yes, you can be lazy and just find out broadly what they do based on the domain name. But if you just ask a few more pertinent questions which matter to you and your business, you're probably going to be more informed on that discovery call than you have ever been before. So give it a try.

In this video, I explore the innovative use of screens paired with kiosks in retail environments, such as KFC. These screens display high-definition videos of products, enhancing the purchase decision process and potentially increasing sales. I discuss the commercial and technical benefits of this integration, predicting a rise in kiosk usage over the coming years.

The Future of Kiosk and Screen Integration in Retail

Please, please don't lick the screens. So I was recently given a video. It wasn't taken by myself, in KFC, showing a panel of screens above some ordering kiosks, which were tantalising, to say the least. They're showing pretty high-definition good videos of their products and bundles right above the point of sale. This is a good time to actually catch someone. This is right at the purchase decision moment, and therefore, as they gaze their eyes up and then come back down to the kiosk, they're much more likely to spend more money. So from a commercial point of view, this makes loads of sense. They're already inside the KFC, so they've obviously made some decision to come in. I think over the next few years, we're going to see a big uptick in the use of kiosks for making purchases and also for finding out more information. Pairing a kiosk up like this with a main screen, which is giving you supporting information whilst you make those decisions, I think is a really smart move. Commercially, it makes a load of sense. Just from a technical point of view, I'm going to give this a four out of five. I think it is a sign of genius and a sign of things to come.

I discuss innovative ways to enhance digital signage in hotel lobbies by focusing on guest needs. By stepping into the shoes of a new guest, we can provide valuable information through simple tools like QR codes, enhancing the visitor experience.

Improving Digital Signage in Hotel Lobbies

I was speaking with someone recently from the hotel industry about ways in which they could improve digital signage. Typically, when you go into a hotel lobby and do see screens, it's normally really just advertising and self-promotion. But if you wanted to make that really useful, just put yourself into the shoes of a new guest who might not be familiar with the local area, of the amenities of the hotel, and maybe put up a simple QR code to a guide or show recommendations locally that they could easily get to on foot, maybe some transport information and things like that. I think often we obsess too much about content that we create, and actually some of the best content and most helpful content is all around you, and that reflects back on you as being helpful. So if you really want to know what a guest might like to see, just put yourself in their shoes and ask yourself the basic questions. And I think you'd be surprised just how much you could put up on a screen and how much goodwill you would get as a result.

I explore the emerging trend of screens being used on delivery mopeds, discussing their potential dangers and the implications for advertising. I share my thoughts on why this may not be the most effective or safe advertising method.

The Rise of Screens on Delivery Mopeds

From London to Cairo, the humble moped got a screen glow-up. So recently, I've seen a few videos and images of screens attached or embedded into delivery mopeds, or in one case in Cairo, strapped to the guy's back. What do I think about this? Advertising is clearly getting everywhere, and before you come at me in the comments, I'm not advocating for this. I think that it's probably a bit too invasive and distracting. Drivers should not be looking at adverts when they should be driving, and people on mopeds certainly shouldn't have big black screens strapped to their back, because if you crash, that's going to be really dangerous. So I'm not advocating for this. I've seen people try this a lot in Uber cabs in the past. We've had millions of inquiries about people trying to do the same. I think there is some time and place when it comes to advertising. I've learned my lesson from advertising in the sea, and so I'm going to give this a one out of five. This is not a sign of genius for me.

I reflect on a viral LinkedIn post about a floating seaside screen and why the negative reaction mattered more than the view count. I explain why I would rather promote useful, considerate screen use than chase engagement with divisive examples.

The Impact of Screens on Holiday Experiences

It was kind of funny and kind of weird, right, that all for over a week I just kept seeing people moaning about how much they hate to see a screen on holiday. I had a hit post on LinkedIn. It was a recent post. It was actually someone else's content. I'd seen a video of screen floating on a boat by the seaside advertising. For me, it was quite interesting because just as an engineering feat, putting a screen on the sea is actually quite difficult. So I was kind of impressed with it and didn't really think much more about it. I stuck up the post and then the views started to get through the roof. But more importantly, the comments came in thick and fast. The vast majority of the comments were negative. People did not like the idea of seeing a screen at the seaside, and I kind of get that, although I must admit some seaside views are not that beautiful, if you ask me. People were interpreting it as something that was invasive to a moment of relaxation, which being on the beach with your family or friends really should be. Anyway, I suppose if you look at my data on LinkedIn, this is one of the most successful posts I've ever had. However, this is not really what my mission is. I want to promote the use of screens in a healthy way. I want screens to be understood as a medium that can be really powerful and useful rather than annoying people. So I'm going to resist the urge to show you screens flying with drones. Okay, maybe this little bit. Have a look at that. It's quite fun. But my job is not to divide people's opinions and make them hate screens. I want to educate people. I want to promote really healthy screen usage, and I think they can be a real force for good. So I'm not going to do many more videos like this, even if the statistics show me that it was a hit post. Doesn't matter.

I explore the potential of using AI in digital signage to prevent health and safety incidents. By responsibly analysing CCTV data, we can dynamically adjust content to address emerging issues. This innovative approach could become standard in the coming years.

AI and Digital Signage: Enhancing Health and Safety

I was asked recently if AI could help in digital signage prevent health and safety incidents from happening. This one is a little tricky because inevitably we would need to be processing footage of the environment and recording what's actually going on there if we were going to try and prevent things. It's possible that we could do this through data. So if we start to see the speed of tasks being done at an unusual rate, it may be that someone's cutting a corner and we want to influence that by changing the content. But in reality, it's probably going to come from some form of camera feed. Now, almost every manufacturing plant, for example, is using CCTV already, so we are monitoring that environment. And I think so long as we do this responsibly and we are not picking on people specifically unless they're doing something really wrong, then actually I think we can use this information to start to influence the content dynamically using AI to help prevent and inform when we can see that things are starting to go wrong. This has to be handled very, very sensitively. We've not ever done this before, but the technology is in place to do it. So I think it's a really interesting thing to keep considering, and I would imagine that within the next couple of years this will be commonplace.

I discuss how AI translation can make everyday tasks, from reading menus abroad to sharing workplace updates, far easier. The same approach can help digital signage and internal communications reach people in the language and local variation they understand best.

Enhancing Communication with AI-Driven Translations

Like many of us, I have been abroad this summer on holiday, and one of the issues I've always faced is when I'm in a country where I don't speak the local language, which is most of them, I don't really know what to order at the restaurant. Thankfully now, with my phone and AI, I can just take a photo of the menu and have a perfect translation. This can also be used on digital signage in environments where the people working there do not speak English as a first language. Historically, getting the nuance of translation right was really difficult. With AI, this is extremely simple, and we can even go towards local dialect. For example, regular Spanish is not the same as Mexican Spanish, and so we can be much more subtle and nuanced in the way that we communicate back to people in a way that they understand. Now, even if the business language is English, we have to be realistic. If you want your message to land, you're much more likely to do it in a language that people genuinely speak rather than speak a fair amount of, or maybe a bit of. So I think that we should be leaning into this and acknowledging the reality of the workplace, because it's no real extra effort. We should be translating content so that the message is landing clearer.

I explore three critical considerations for integrating AI into your organisation: workforce adaptation, marketing and discoverability, and software product development. Each area presents unique challenges and opportunities for growth.

Key AI Considerations for Company Leaders

So as a company leader, I'm sure you're already thinking about AI. For me, there are three key things you need to consider. Firstly, number one, your workforce. If your workforce is resisting the use of AI tools, then I think you're going to be left behind productivity-wise. For me, this is probably the hardest challenge of all, is to get people to use it, just not like a new version of doing Google, but actually introducing AI into your working practices. It can be done, but it's not an easy challenge. The second one is marketing and discoverability. Most companies these days are relying on Google search or AdWords in order to be discovered by new customers, but that is rapidly changing. We are seeing search-generated traffic go down. However, AI is being asked to make recommendations. It just simply won't make as many recommendations as a search engine once did. So are you discoverable on search engines, I think, is a critical question for now. And then the third one, I suppose, depends on whether you have a software product and how you're introducing AI into that software product, where historically it probably wasn't because it didn't exist. So at ScreenCloud, we're thinking about all of those three things. They all have their own merits and challenges and different timelines. I'd encourage you to do the same and let me know what you're thinking about.

Explore how digital signage serves as a bridge between AI and the physical world. Discover why visual representation is crucial for technology and how screens may become the primary medium for AI's tangible presence.

Connecting AI with the Physical World through Digital Signage

Someone recently asked me if digital signage could be the missing link between AI and the physical world. AI is going to manifest itself in a whole heap of different ways, so it's quite a difficult question to answer. But here's how I think it does play a role. We are ultimately visual people. We have other senses, but in the same way that people really don't use Alexa anywhere near as much as we thought they would, it's because they can't see it. They can't see the output of that. So whilst they will trigger the lights to go on and to play music, they're not really going to do their full shopping on something that they just can't see. Digital signage gives AI and technology in general a canvas to be seen on in physical environments. So if creating content, creating digital content is exponentially easy because of AI, then it needs to be seen on something. And logically, that thing is going to be a screen or a projection, but it doesn't really make any difference. So I do think that if AI is going to manifest itself in physical environments away from your phone and laptop, then it is going to be on screens.

Explore how Dubai is transforming construction sites into attractions with imaginative displays. Discover how this approach can inform and engage the public, setting a new standard in construction communication.

Innovative Construction Displays in Dubai

Only in Dubai would a construction site look this premium. I recently saw that the Dubai fountains were being closed for refurbishment, but they've been very imaginative with the way that they have reconstructed the construction site. They've put a ring of screens all around it, which are in themselves something worth looking at and visiting, but also can be used potentially to inform customers as to what's going on in the location. I think this is really smart. I've actually seen a few of our own customers in construction use external-facing screens to inform the public about what's happening and what's coming. So I fully support this. I think this is great. It's quite bling, but it is Dubai, and therefore I am going to give this a four out of five. It would be a five if I saw any evidence of them just giving a bit more information to the people in front of the screens.

I discuss how Puma is using RFID technology and digital signage in its flagship stores to make shoe browsing more interactive and useful. The experience connects physical products with relevant on-screen content at the point of decision, showing how retail screens can do more than display flashy branding.

Innovative In-Store Experience with RFID Technology

This digital shelf turns browsing into a brand experience. In Puma's flagship stores in America, they are using screens very elegantly as a backdrop to a shelf of their main shoe line. Now, this in itself isn't unusual. However, what they have done is then tie the shoes using RFID technology back to the content. So if you pick up a shoe, you will actually then see the qualities of that shoe and the specs of that shoe change on the screen. I really like that because it's actually useful. It's something that's happening in connection with the experience, and that is at a key buying and decision-making moment. So other retail stores who've been using screens to be very flashy with their branding should take note of what Puma are doing and trying to take this experience further in their interactivity. I'm going to give this a Signs of Genius score of five. I'd be very generous in this series, but actually I think some of the big retailers out there are stepping up. Let me know if you agree in the comments.

Discover how ScreenCloud's unique features enhance health and safety communication. From emergency alerts to air quality monitoring, learn how our platform supports compliance and informs employees effectively.

Innovative Health and Safety Solutions on ScreenCloud

So when you're considering your health and safety content, it really isn't that much different to any other type of content. It needs to be clear and easy to understand for anyone who is looking at it. However, on the ScreenCloud platform, we do have a couple of features which are uniquely built with health and safety in mind. Firstly, we have the emergency alert system. So this is where we use the CAP protocol to integrate into the system from your existing emergency alert platform to take over the screens and help direct and inform people on the ground when something happens. In addition to that, we have an app that we released late last year, which is an air quality app. In certain states in America, it's actually mandated that you record and report the air quality of the workplace. Now, obviously that's going to change multiple times during the day, so a screen makes a lot of sense. Our team has actually built an app that takes local air quality information—you just put your location into the app—and it will record that on screen for you during the day, so you're compliant, but also, more importantly, people know the environment that they're working in.

In this insightful video, the CEO of ScreenCloud discusses the challenges and importance of transitioning to an AI-first culture. He shares his leadership approach and the necessity of embracing AI for future career success.

Embracing AI: Leading Change at ScreenCloud

I told my team they were probably going to hate me for what I was about to do, but sometimes being a leader means parental tough love. At a monthly all-hands back in February this year, I told the team that ScreenCloud was going to become an AI-first culture and that I was going to enforce that. Now, most people don't like change to be enforced upon them, especially if it's something they're already nervous and agitated about. Most people are worried about what the future means with AI, and therefore that's part of the reason that they're not embracing it. I totally understand that. However, through my eyes, I don't think it's going to be possible to not be a technical company that has fully embraced AI imminently, in the next six months, in the next 12 months. And so by forcing the agenda internally, but also trying to help people along the way, I think that we give people the best chance of their future career, both at ScreenCloud and wherever their career takes them afterwards. Here's a quick clip. I'm going to give you the best uplift in your career you'll ever get from me. I'm going to force you to become people that use AI. ScreenCloud is going to be a business where the people inside of ScreenCloud use AI. I don't expect you to be an expert today, and in every task I do, I will identify my ability to do that task with the addition of AI as a tool next to me. Now, when I delivered this, I was actually a little bit scared, and I was not entirely sure how people would react, but it has been really promising, and people did take it in the spirit in which it was meant. It's also been helpful that a few months later, people like Toby from Shopify have also said the same thing and even stated it more boldly than I did back then. So this is clearly a trend. CEOs need to really consider this as part of their strategy, and enforcing it is not straightforward, and it starts with telling people what you're going to do.

Discover how a Croatian bus stop uses live webcams to correct posture, transforming idle wait times into opportunities for physical improvement. This creative approach highlights the potential of digital signage to enhance everyday experiences when implemented with user consent.

Innovative Use of Digital Signage for Posture Correction

Walk past this screen and you'll leave two inches taller. In a recent Signs of Genius video, I praised TFL for having screens at all, but our friends in Croatia have taken this up a level. At a bus stop, they have a live webcam which is correcting people's posture as they stand idly at the bus stop. I think this is brilliant. We all have idle time there. We're normally just doom scrolling on our phone anyway. So actually correcting people there and getting them into the right position, whilst they can actually benefit from it because they may be there for five to ten minutes, is really, really good. I think assuming that this only comes on when a user has actually asked for it to come on, that would be a key condition for me. I don't think you should just randomly tell people they're standing incorrectly. But I really like this. It's creative, it's useful, it's timely, and it works in its environment because it's something you would probably consider practicing there and then. So this is excellent use of digital signage for me. I'm going to give that five out of five, so long as they're behaving themselves with user permission.

Discover how digital signage transforms safety communication. Learn from ScreenCloud's insights on reducing workplace incidents by 38% through effective information display.

Enhancing Safety with Digital Signage

A lot of customers and prospects come to us at ScreenCloud with the hope to make their environments safer by putting health and safety information up on screens. Now, this is a new way of working and probably something that they haven't done a huge amount of in the past. However, a team member at ScreenCloud recently shared with me this amazing statistic that environments that were using digital signage to promote health and safety as a priority recorded 38% fewer incidents than before. That's quite compelling and I think is alone a good reason to get started. I've recently given another video explaining how this medium can help, so do check that out in the comments.

Workplace safety messages are more effective when they are timely, relevant and easy for teams to engage with. I discuss why printed posters often fall short for younger workforces, and how digital signage can personalise content, share data and improve understanding.

Revolutionising Workplace Safety Through Digital Mediums

When it comes to workplace safety, we often will go in on a site visit and see posters on a wall or on a notice board talking about a degree of safety practice. This is really no longer the right medium for this, for a few reasons. Firstly, we're in a majority millennial and Gen Z workforce, and this medium of print just doesn't really resonate with them, and I think they're more likely to ignore it. Secondly, because it's been printed, it cannot really be personalised or changed. You're going to do a print run of thousands of the same thing, which means it's not specific to its location. If it was digital, of course, it could be, and therefore it'd be much more relevant. And then I think we're also learning in a different way now. So if we don't have a digital medium where we can tell stories, we can show data, we can explain things in a much more rounded way than you can in just a few words and put this on a poster, then I think you're going to be much more effective. So really, it is time to retire the print and move to digital.

Discover how European supermarkets are revolutionising digital signage with creativity and interactivity. Learn about the UK's position in digital signage usage and how it compares to European counterparts.

Exploring Innovative Digital Signage in European Supermarkets

Step inside an Italian supermarket where the screens are as fresh as the produce. Did you know that in the world, the UK ranks third in the number of screens used for digital signage behind America and China? Quite a long way behind, but certainly ahead of other countries. However, I'm not sure that's going to stay that same way for long. This summer, I've been travelling around Europe and in Poland and in Italy, you'll see some examples here, I've seen some exceptional use of digital signage, much better than I've seen in the large supermarket chains in the UK, although that might be changing soon. Now, I was particularly impressed by the quality of the design, the thoughtfulness of the content. It was quite interactive. There was kiosks. There was also tips on how best to use the produce, and everything felt very slick and very thought through. This experience was not alone. I continue to be impressed with how European countries are taking on digital signage and being extremely creative with it. If the UK is going to hold on to third place, then it is time for us to match that in the way that we work. And it is coming. We're seeing that with our customers now. But I am really impressed with what I've seen on my holidays. So I'm going to give that a sign of genius score of five out of five. Well done to Conad.

I discuss how my view of AI has changed as I have started using it more closely, including programming with it again after many years. I see AI as a powerful assistant for experienced people, whilst recognising the risk that early career talent may lose chances to build vital experience.

Harnessing AI as Your Professional Ally

Obviously, it would be remiss of me not to speak about AI, given that I'm in technology and that's all anyone is speaking about right now. My opinion on it has morphed over the last year as I have got closer to using AI and now actually programming again with AI, which is something I hadn't done for 15 years and I'm now doing again, which is really enjoyable. As I get closer to AI, what I realise is that it is a thought partner, it is an assistant, it is something to collaborate with. I don't think there is any danger of AI replacing people with experience and with talent. I worry that younger people will not be given the opportunities to build experience because AI can replace the roles that they would have done, the roles that I did when I was early in my career. And so I think we do have a talent crisis coming. But as of today, if you are experienced in what you do and if you are good at what you do, then AI is going to give you a superpower and there's nothing to be worried about. In fact, there's a lot to learn and it's going to be really fun.

Discover how AI and platforms like ScreenCloud are transforming content creation in large organisations. By enabling more voices to contribute, businesses can gain a deeper understanding of internal dynamics and foster a culture of inclusivity.

Democratising Content Creation with AI Tools

It is no longer surprising to me when I speak to an organisation with 100,000 people that there are only about five people who create content inside of it. That might seem wild to you, but it's the truth. Now, with AI and with systems like ScreenCloud, we are going to democratise the people who can contribute content back to the business, because we all have something to say, we all have knowledge. But the gatekeeper here has always been the execution of the content. If people can just explain what they're trying to do and then have AI interpret it for them and format that onto screen in an appropriate manner, we can democratise the voices that we hear. Now, it doesn't just need to be screens, but obviously that's what I specialise in. But I think this is going to be extremely valuable. We're going to get more of a sense of what's really happening inside of the business. We're going to hear more voices, more experience, and ultimately that can only be a force for good.

I discuss how upfront thinking improves AI results, using voice notes to capture messy ideas before turning them into a structured prompt. I also explain how reusable projects can save preparation time when the same task comes up again.

Mastering AI: Efficient Preparation Techniques

By failing to prepare, you are preparing to fail. With AI, it's all about the research and the upfront work that you do because the output comes out in seconds. You don't need to worry about that anymore. It used to be the majority of the work. So here's how I do it. I am someone who enjoys talking. Are you surprised? I will often then brain dump the situation, the idea, the project, and just record my voice on my computer. Now, this is not something you would ever want to hear back. I often disagree with myself. Sometimes I just don't say anything for 20 seconds. It's not about entertainment like these videos. It is about trying to get all of my thoughts out of my head. I then take the transcript and I go into a prompt engineering project that I've built for myself, which will then listen to what I'm trying to do, and then AI itself will engineer for me the very best prompt it can do to help me. At that point, I go into a new chat with this fresh prompt, and we really get started. When I have finally got myself into a good position with what I'm trying to do, if the task is something I'll repeat in the future, I turn it into a project, and I hold all of that information in a project so I can easily come back and repeat the process again, but this time with almost no preparation work required because I've done all the preparation work before. So if you want to know more about those prompts and those projects, I'd be happily to share them with you. Just DM me or comment, and let's go and make some AI magic.

Explore how AI is revolutionising both office and frontline environments, particularly through robotics in manufacturing. Discover the changing dynamics and job implications in this evolving landscape.

Impact of AI on Frontline and Knowledge Workers

As you know, at ScreenCloud, we have focused on digital signage communication, particularly to frontline and deskless workers. So it's pertinent that we consider the impact of AI both in the office environment and the knowledge worker environment, but also on the frontline. Now, until recently, I would have said that it will impact the frontline much, much less than it will knowledge workers, and that's probably still true. However, we are now beginning to see the emergence of AI in robotics, and I have visited multiple manufacturing plants where they are heavily using robotics, and there's far fewer people working in those environments than you might think. When I have visited manufacturing environments, I am surprised to see how few people are there working on the ground because most of it is automated and is using robotics extensively. So although there's going to be a lot of new jobs created as we reindustrialise, and America is reindustrialising apace, it won't quite have the same numbers that it would have had back in the 1950s. So I think AI is ultimately going to impact everything, and on the frontline, I think we will start to see that emerging in a few years' time. But first, it's going to be the people working on computers.

In this video, explore how integrating AI into daily processes has transformed work routines, shifting focus from execution to preparation. Learn about the benefits and challenges of collaborating with AI to optimise productivity.

Transforming Workflows with AI Collaboration

I've been working a lot with AI personally over the last year, and as a result, a lot of the processes I previously had have changed quite radically. The fundamental shift is that I now spend a lot more time preparing my content and researching my content and collaborating with AI on that, rather than actually doing the work of writing and executing and designing it. That happens very, very quickly because AI can handle that at speed. However, it doesn't produce great results if I don't do a lot of the preparation and thinking in advance. So I now have the same amount of time in the day, and I'm still as busy as I ever was, but I spend more time preparing and less time doing.

JD Sports has made a splash in Las Vegas with a stunning 3D screen installation. This visually impressive setup aligns with the youthful, fashion-forward audience, offering a unique retail experience in the city known for its vibrant displays.

JD Sports' Innovative Retail Experience in Las Vegas

In the City of Lights, JD Sports just stole some of the spotlight. Scrolling through social media, I came across a video of JD Sports in Las Vegas. They've clearly done a very impressive implementation of screens externally, and not just flat; they're actually 3D too, showing a huge amount of branding and latest products. This fits very well with the audience, which is likely to skew younger and towards more of a fashion trend, and entices them to come in and enjoy a slightly different retail experience. Obviously, it fits that it's in Las Vegas, where there are screens everywhere as well, and this is probably a conditional of even having a shop there. But overall, I really like this. Well done to the way it was installed, and let's see if they can make it even more interactive in future. I'm giving this four out of five. Let me know what you think in the comments.

I discuss how many ScreenCloud customers are aware of AI, but have not yet used it regularly in their own workflows. The focus is on introducing AI into the product where it is genuinely useful, helping customers experience its value in content creation.

Unlocking AI's Potential in Content Creation

So when I speak with most of our customers at ScreenCloud, they are obviously aware of AI and the impact of it because they mostly work in very large companies. They haven't actually had that much exposure to it themselves or use it daily in their own workflows. I think it's down to us at ScreenCloud to introduce AI where it's useful into the product, and then by proxy, our customers will start to experience the power and magic of AI in content creation as we go forward.

Explore how leading enterprises optimise their digital signage strategies by using strong content calendars and innovative screen applications. Discover the benefits of integrating live broadcasts to engage millennial and Gen Z workforces effectively.

Maximising Impact with Digital Signage Strategies

Without disclosing specific names and examples, I do have a few enterprise clients that we work with who are really nailing their digital signage strategy. Some of the tips that you could lift from this would include having a really strong content calendar. They plan out their digital signage, their evergreen content, which is usually automated and integrated into the sources of information. But also they run either quarterly or monthly campaigns that are measurable and impactful. They're thought about and considered from a screen point of view first, and therefore they have outsized returns. And we've seen some amazing statistics coming back when they have measured them. The second group that comes to mind are the ones who stop thinking of screens as just a playlist of images and videos and start to actually try and push the envelope in terms of what's being deployed on those screens. Sometimes they're building their own applications and integrations to so specific to their business that it could only be for them, and they're seeing huge results from that because they know that this is going to make an impact inside. And there's one customer that comes to mind where their head of internal comms actually comes from broadcast media, and she has implemented a full broadcast system across all of the screen networks, joining up leadership with frontline workers using live broadcast, which ScreenCloud supplies, and also augmenting that with extra information to give it context. For the first time, the whole organisation bears witness to what the leadership are actually saying, the company strategy and the direction, and this is happening live in a truly modern way. Now, when you consider that most of the workforce now are millennial and Gen Z, this actually will be a much more effective way of communicating to them rather than printing out a notice board and sticking up the five bullet points on the wall.

In this video, we explore the innovative idea of placing screens in unexpected locations, like urinals. Discover how dwell time can optimise advertising impact and consider how this technology could be applied in your environment.

Innovative Advertising: Screens in Unusual Places

This screen is really taking the piss. So an old friend of mine, John, sent me a humorous picture from Amsterdam where he was visiting of a screen embedded in a urinal in a men's toilet. Now, there's obviously something quite funny about this, but actually it is really impressive. One of the most important things about where you place a screen is dwell time, and when you are taking a piss, you have a certain amount of dwell time and downtime. The reality is these screens are going to be seen. You can guarantee that the person will be there for a while and that the message will almost certainly land. Whether it's the most appropriate setting for some content, it probably isn't. But when it comes to advertising, this is probably going to work pretty well. It's also kind of cool that you can make screens that small and they are that versatile now, and maybe that makes you think a little harder about where you could place screens in your environment. I think it is a sign of genius. I'm giving that four out of five. Without the toilet humour, let me know in the comments.

I discuss how ScreenCloud differs from traditional enterprise digital signage providers by focusing on employee and student communication rather than commercial display use cases. I also explain why a cloud native, AI first platform has an advantage over older incumbents and broader workplace communication tools.

Revolutionising Digital Signage with Cloud and AI

So it would be remiss of me to say that ScreenCloud is unique in having an enterprise digital signage offering. Obviously, that's not true. There is the incumbent market that has been around for almost 40 years now. The difference between them and us is really the emphasis of what those screens are being used for. Traditionally, digital signage has been used for commercial use cases, so that's retail, quick serve restaurants, or outdoor advertising. This is what you already see every day. We focus on screens that communicate employee and student-facing screens, and that is a completely different set of requirements and use cases that you need to focus on. Linked to that is really the modernisation of the tech stack. We are obviously going through a massive paradigm shift in technology with AI. Some of the incumbent providers are not even yet on cloud. We're obviously cloud native, the clue's in the name, but we're moving quickly towards cloud native and AI first. The incumbents will have quite a lot of technical debt to catch up on, and I don't think they'll catch us. And of the more modern enterprise offerings, you're probably looking now at the workplace communication space. These are great products, but they're multifaceted. They're not pure screen digital signage. They will often be an intranet product, a meeting room product, an entry system, an app, an email platform, and more. Now, as we go through the era of AI transformation, they have to upgrade all of those products. We have to upgrade one. Who do you think is going to have the superior platform?

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