Why Screens Matter in Connected Spaces
I explore how digital signage makes invisible software visible across homes, offices, stores, gyms and other connected environments. Screens are shifting from purely sales-led tools to an important communication channel for employees, especially deskless and frontline teams.
Key Takeaways
- Every modern space is increasingly connected, with software shaping the environment even when it is not visible.
- Digital signage uses visual content to reflect what is happening in a physical space and communicate information effectively.
- Screens are no longer just for selling; they are becoming vital for reaching frontline and deskless employees.
Topics
- Digital Signage
- Communications
- Retail Innovation
- Digital Transformation
Transcript
Every space is a connected space. There is software at play, even in your home, your office, store, a gym, wherever it might be. But you can't see it. Eighty percent of the information that we take in is through our eyes, and digital signage is a way of expressing that visually. So you see digital content up on a screen. It reflects what's going on in that environment. Traditionally, most people have used screens to sell. So that's to convince you to buy something in a retail store or even sell you a burger. But increasingly, screens are being used to communicate to employees, particularly deskless and frontline workers who do not see other forms of digital communication. So when you're thinking about your communication strategy, whether it's commercial, selling, whether you're communicating, start thinking about screens.