Understanding Digital Signage: Networks of Screens Explained
I delve into the concept of digital signage, explaining how networks of screens operate in various environments such as retail stores, airports, and outdoor advertising. It's about the software and hardware that manage these screens, ensuring content is properly deployed across the network.
Key Takeaways
- Digital signage is not the same as digital contract signing.
- It involves networks of screens used in various public settings.
- Software and hardware are essential for managing screen content.
Topics
- Digital Signage
- Technology
- Retail Innovation
Transcript
When people ask me what digital signage is, they often used to think it was like DocuSign, signing a contract online. Digital signage is basically networks of screens. So the screens you see out in the world, you probably encounter them in retail stores, at the airport, outdoor advertising. It's the software and the hardware that is running all of those screens as a single network, combining them together and making sure that they are working, but also that the content is being deployed to the screens. So now you know that, you're going to see digital signage everywhere.