Name: Transforming Content for Effective Screen Design
Uploaded: 2024-10-16
Duration: 1:09
Channel: Mark McDermott
Description: This video highlights the common pitfalls of screen content and emphasises the importance of transforming existing materials into screen-friendly formats. It discusses the role of providers like ScreenCloud in enhancing internal communications through effective design.

This video highlights the common pitfalls of screen content and emphasises the importance of transforming existing materials into screen-friendly formats. It discusses the role of providers like ScreenCloud in enhancing internal communications through effective design.

Transforming Content for Effective Screen Design

Alright, another spicy take. Screen content sucks. Usually when we see screen content, it's terrible. It's not formatted for screen, designed for screen, even written for screen. It's an existing piece of content that's being put on a screen. It might not actually even fit the layout. It might have way too much text, not a clear call to action, not imagery to draw in the eye. And the reality is that's actually on us. Customers don't know how to design for screens. They already have content in other approved formats, so maybe a PowerPoint that they'd emailed around. And it's actually down to the likes of ScreenCloud to take that content and transform it into screen-friendly, accessible design and best practice. So unless you're using a branding agency, which in commercial use cases in retail and quick-serve restaurants, they would be using an agency to make all that content really pop and shine and work the way it's supposed to. For internal communication, generally speaking, they don't have access to those resources. So it's on us, the providers, to help customers not put screen content up that sucks.

Video

Transforming Content for Effective Screen Design

Key Takeaways