Key Takeaways

• Screen content often fails due to poor formatting and design.
• Providers must help transform content for optimal screen display.
• Internal communications lack resources for effective screen design.

Topics

• User Experience
• Digital Transformation
• Product Design
• Marketing

Transcript

Alright, another spicy take. Screen content sucks. Usually when we see screen content, it's terrible. It's not formatted for screen, designed for screen, even written for screen. It's an existing piece of content that's being put on a screen. It might not actually even fit the layout. It might have way too much text, not a clear call to action, not imagery to draw in the eye. And the reality is that's actually on us. Customers don't know how to design for screens. They already have content in other approved formats, so maybe a PowerPoint that they'd emailed around. And it's actually down to the likes of ScreenCloud to take that content and transform it into screen-friendly, accessible design and best practice. So unless you're using a branding agency, which in commercial use cases in retail and quick-serve restaurants, they would be using an agency to make all that content really pop and shine and work the way it's supposed to. For internal communication, generally speaking, they don't have access to those resources. So it's on us, the providers, to help customers not put screen content up that sucks.