Timing Market Waves in Product Strategy
I explore why spotting a market opportunity is only half the challenge; timing it correctly is what determines whether it succeeds. Moving too early can be especially costly, as organisations may spend heavily while waiting for the market to catch up.
Key Takeaways
- Recognising a market wave is easier than timing it effectively
- Launching too early can be more painful and expensive than arriving late
- Successful strategy depends on aligning opportunity with market readiness
Topics
- Business Strategy
- Product Development
- Innovation
- Startup Growth
Transcript
Now, the thing about surfing a wave is fairly easy to spot a wave, but it's actually not easy to time one. So even if you spot it, you can still screw it up by going too early or too late. So it's kind of a dual thing. You've got to see the wave, then you've got to time hitting it exactly the right point. And actually going too early is probably worse than going too late. Very, very painful waiting for the market to catch up with you. You spend a lot of money trying to do that.