Key Takeaways

• Screens are effective for amplifying messages due to their repetitive nature.
• Alternative channels like email and instant messaging better capture attention.
• Screens play an undervalued, supportive role in communication strategies.

Topics

• Digital Transformation
• Marketing
• Communication

Transcript

So a confession, if I was picking a single channel of communication to use, I would not pick screens. That's kind of crazy coming from the CEO of a digital signage business, right? The reality is that screens play a huge role in amplifying messages. The repetitive nature of them means that they're much more likely to be seen. The fact that in environments where you know people are, means you can also guarantee they probably will be picked up by the eye. But the reality is if you want to really, truly communicate to people, you're gonna need to really grab their attention. And the reality is that is probably gonna be via email, SMS, instant messenger, Teams, Slack, whatever that might be. That is actually going to grab their attention. It's gonna be easier for those people to react or to actually perform a task as a result because they're on their computer or mobile phone. And the screens are really playing a supportive role. Now, I believe that supportive role is really undervalued in today's world and can be a huge differential maker in getting your message out there. But if I was only picking one channel, it wouldn't be screens.