Key Takeaways

• Screens on mopeds are becoming a trend in places like London and Cairo.
• There are safety concerns with having screens on vehicles and drivers' backs.
• This approach to advertising may not be effective or safe.

Topics

• Advertising
• Safety
• Innovation

Transcript

From London to Cairo the humble moped got a screen glow-up. So recently I've seen a few videos and images of screens attached or embedded into delivery mopeds or in one case in Cairo strapped to the guy's back. What do I think about this? Advertising is clearly getting everywhere and before you come at me in the comments I'm not advocating for this. I think that it's probably a bit too invasive and distracting. Drivers should not be looking at adverts when they should be driving and people on mopeds certainly shouldn't have big black screens strapped to their back because if you crashed that's going to be really dangerous. So I'm not advocating for this. I've seen people try this a lot in Uber cabs in the past. We've had millions of inquiries about people trying to do the same. I think there is some time and place when it comes to advertising. I've learned my lesson from advertising in the sea and so I'm going to give this a one out of five. This is not a sign of genius for me.