Name: The Power of Repetition in Digital Communication
Uploaded: 2025-01-06
Duration: 1:37
Channel: Mark McDermott
Description: Explore how repetition in digital content can enhance user engagement without overwhelming the audience. Understand the cognitive benefits of familiarising with data and how it aids in quick detection of anomalies.

Explore how repetition in digital content can enhance user engagement without overwhelming the audience. Understand the cognitive benefits of familiarising with data and how it aids in quick detection of anomalies.

The Power of Repetition in Digital Communication

if you were to send the same person the same email, it would come across well either like weird or maybe even slightly aggressive or hey why are you kind of you know spamming my inbox with this you know those SDRs who are always like hey pop up the inbox it's annoying right but what they're doing is they're trying to repeat and grab your attention but actually repeating a message on a screen in the environment in which you're in you know it's not asking you to go up and look at it all the time so the fact that it's repeating makes more sense you're you're okay with it repeating because you're like well you know it's for maybe someone else who hasn't seen it the first time whatever now of course you can fatigue content but actually that that repetition especially if it's the corner of your eye that's picking it up have you ever noticed i'm not very good at numbers like i have a bit of a number dyslexia but i'm not terrible but what i have noticed is when i get because i because i'm struggling a bit with numbers when i get familiar with them i very quickly notice when they change so if i have a dashboard like this and i know that those numbers are normally in this case what 69 57 if that's suddenly changed my eye would sort of go oh that number's a lot different than normal but if you show me a load of numbers and say do something i'm like no no i i panic about that but if i get comfortable with it and that's where that cognition and repetition comes from then actually i'm quite observant and i think a lot of people other people are like that as well um but yeah this is this is the medium in which repetition is expected and is not um it's not like annoying for the audience but it also means you can start to encode those memories

Video

The Power of Repetition in Digital Communication

Key Takeaways