Key Takeaways

• Minimalist screens encourage real-life interactions.
• Overloading information can reduce engagement.
• Recognition should prompt in-person acknowledgements.

Topics

• Company Culture
• User Experience
• Innovation

Transcript

This is interesting, isn't it? Because you could argue, looking at this, that the slide on the right with the extra text is, in fact, celebrating Rebecca better, right? Because it's trying to, like, although the words itself actually don't really say that much, it's attempting to explain why she's employee of the month. Whereas on the left, it's just sort of acknowledging that. Yet we know for a fact that the left one will be more impactful. And why is that? It's because the screen itself doesn't have to be the answer. Like, what we're really trying to do with this screen is, well, one, when Rebecca sees that, I'm sure she'll feel that recognition that I was talking about earlier that I felt when I walked into the lobby of my customer. But actually, what we're trying to do is prompt people in real life to go and have an experience with her. So if they see her, you know, in a cafeteria, to sort of maybe acknowledge, hey, well done, or maybe even share on why I feel you've done so great. Because Rebecca does a lot of things for a lot of people, right, and so, you know, if you celebrate one thing on the screen, you might actually be missing a lot of the other things that she does that you weren't aware of. So it doesn't have to be a one and done answer. It's about trying to trigger moments and trigger things to happen in real life. And therefore, we don't need to share everything. And in fact, in this case, people are much less likely to remember or engage with the content on the right because they don't, they actually understand it less because it involves a lot of effort in reading that text.