Name: The Impact of Digital Advertising at London Euston
Uploaded: 2025-04-02
Duration: 1:01
Channel: Mark McDermott
Description: A viral post from London Euston sparked national debate on the over-commercialisation of public spaces. This video explores how public feedback led to positive changes in digital display usage, enhancing commuter experience.

A viral post from London Euston sparked national debate on the over-commercialisation of public spaces. This video explores how public feedback led to positive changes in digital display usage, enhancing commuter experience.

The Impact of Digital Advertising at London Euston

So back in 2024, a post went viral on X from London Euston. The person just took a simple photo of the massive screens in the station that were being used purely for advertising and confusing all of those travellers and commuters down below. The post took off. The press took it up and it became a national talking point at how we had over commercialized our environment and forgotten that screens are here to actually serve people and make their lives easier. Well, it all got so much attention and so much collective outrage that actually Euston have rolled this back and now launch screens, which are back to being useful again and digital and helpful. So although it was a bad start, I definitely give that a one out of five because they understood their mistake and came back with something useful. I will give this a screen score of four out of five. A sign of genius that you listen to your customers. Let me know in the comments.

Video

The Impact of Digital Advertising at London Euston

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