The Gimmick of 3D Screens in Tokyo's Urban Landscape
3D screens in Tokyo, like the floating cat in Shinjuku, are visually striking but often gimmicky. While they attract initial interest, their practical effectiveness as signage is limited due to location constraints and the need for prolonged viewing. This video explores their role as PR tools rather than functional displays.
Key Takeaways
- 3D screens in Tokyo are more of a PR gimmick than effective signage.
- These displays require viewers to be in specific locations for extended periods.
- Their true value lies in online sharing rather than real-life functionality.
Topics
- Digital Transformation
- Marketing
- Innovation
Transcript
Tokyo has 3D pandas, lions and Nike shoes, but first Shinjuku had a floating cat. So we've put this one in here just to trigger Dave Haynes. He absolutely hates these 3D screens and to be honest he has a point. These screens are quite gimmicky. On first look everyone likes them but over time they just become slightly annoying and slightly odd if they're trying to shock people or scare people who are passing by. So generally this is really more of a PR gimmick that people may share online. Actually as a screen and a sign in its environment they're not really very effective. One of the problems is also you have to be standing in a certain location and you have to give it quite a lot of time, usually an area where you're trying to walk past quite quickly. So these are probably better shared on the internet and wowed than actually what they really do in real life. My screen score is 2 out of 5. Sorry Kitty. Is this a sign of genius? I don't think so but let me know in the comments.