The Future of Paperless Digital Signage
I discuss the scale of the digital signage opportunity and why traditional paper notice boards are likely to be replaced by screens. The focus is on how businesses can move towards paperless communication as digital signage becomes more widely adopted.
Key Takeaways
- Every paper notice board represents a potential opportunity for digital signage adoption
- Businesses are expected to move rapidly towards paperless communication over the next five years
- Digital screens can replace static paper notices and modernise workplace communication
Topics
- Digital Signage
- Digital Transformation
- Communications
Transcript
A lot of people ask me how big the market for digital signage really is. I would say that every notice board that currently has bits of paper stuck to it all across the globe will one day be digital, and that will be digital screens. So I think we have a massive opportunity to kill the paper on the wall and put the screen up instead. It is my strong conviction that in the next five years, almost all business will go paperless. At the moment, that's not possible because we're still communicating with bits of paper on the wall, but I think that is going to change very soon, and digital signage is here to take that place.