The Future of Kiosk and Screen Integration in Retail
In this video, I explore the innovative use of screens paired with kiosks in retail environments, such as KFC. These screens display high-definition videos of products, enhancing the purchase decision process and potentially increasing sales. I discuss the commercial and technical benefits of this integration, predicting a rise in kiosk usage over the coming years.
Key Takeaways
- High-definition screens enhance the purchase decision process.
- Pairing screens with kiosks is a commercially smart move.
- Expect a significant increase in kiosk usage in the next few years.
Topics
- Retail Innovation
- Digital Signage
- Technology
- Business Strategy
Transcript
Please, please don't lick the screens. So I was recently given a video. It wasn't taken by myself in KFC showing a panel of screens above some ordering kiosks which were tantalizing to say the least. They're showing pretty high definition good videos of their products and bundles right above the point of sale. This is a good time to actually catch someone. This is right at the purchase decision moment and therefore as they gaze their eyes up and then come back down to the kiosk they're much more likely to spend more money. So from a commercial point of view, this makes loads of sense. They're already inside the KFC so they've obviously made some decision to come in. I think over the next few years we're going to see a big uptick in the use of kiosks for making purchases and also for finding out more information. Pairing a kiosk up like this with a main screen just giving you supporting information whilst you make those decisions I think is a really smart move. Commercially it makes a load of sense. Just from a technical point of view I'm going to give this a four out of five. I think it is a sign of genius and a sign of things to come.