Discover how ScreenCloud supports enterprise customers beyond just providing a product. Learn about the specialised teams that help implement, customise, and optimise enterprise solutions for maximum impact.

Maximising Value in Enterprise Rollouts

ScreenCloud's enterprise offering is broken down really into two parts. Firstly, obviously, the product, we have a product which is suitable for small projects, but also big enterprise rollouts. And that comes with all the enterprise functionality that you've come to expect. But I think maybe where this is more interesting is in how we service enterprise customers, because having an enterprise product is really only the start point. It's how you use it, implement it, and set it up, which really counts. We have account management teams, professional services teams, and solutions engineering teams who help our customers maximize the value from the product. And that can take many different forms, from project managing the rollout to many locations, to customizing what can and cannot be deployed, custom permissions, and even design and custom applications and integrations that sit on top. So that is really where we specialize in enterprise. And if you're looking to do an enterprise rollout, you know who to call.

As countries re-industrialise, effective communication within manufacturing is crucial. Learn how technology, particularly screens, can enhance employee engagement and safety in this evolving industry.

Enhancing Communication in Modern Manufacturing

So it's fairly clear that most countries are re-industrialising and bringing critical manufacturing back onto their own shores. We're going to see a boom in this industry and technology is going to play a vital role. However, what is crucial is that we can also communicate to those teams effectively as well. Often when I visit manufacturing plants, I'm seeing bits of paper on old notice boards, workers who don't have access to email or any other IT login. And this is where we think screens play a key role. Now, some of the challenges here is getting the actual content mix correct, especially if we haven't been communicating effectively before. We need a blend of employee engagement, job opportunities, training, recognition, and even functional information like rotors, shifts and when trucks are arriving. In addition, we need to give these workers data. They need to understand how their shift is performing and what's happening next, so they can make informed decisions on the line. And lastly, we need to keep everyone safe. These are dangerous environments and health and safety is absolutely paramount if we're going to look after our teams and be efficient and responsible companies. ScreenCloud works a lot in the manufacturing sector. We have learned a huge amount about the do's and don'ts. So if you're interested to hear more, please get in touch.

Explore the challenges and strategies of managing a global team at ScreenCloud, with insights into communication, cultural diversity, and the importance of annual meetups. Learn how to turn time zone differences into an advantage and foster a common organisational culture.

Navigating Global Team Dynamics at ScreenCloud

With difficulty, to be honest, I mean, I think we've always been in multiple countries. So we were in Thailand and the UK from the very beginning. So in that regard, you know, that wasn't difficult because we had existing teams. We always had really good ways of working. And when we were smaller, it was easier because even with time difference, like you can pick up pretty good ways of doing asynchronous communication and you get into workflows quite fast. Like you can use the time zones to your advantage or there can be a massive disadvantage, but quickly you figure out how to use it to your advantage. And it just means you need to be more clear in your communication because you might be communicating to someone who's only going to see that communication when they wake up. So you need to be thorough, right? You need to be very clear, especially when people don't have English as a first language, such as in Thailand. That's just something you just learn to do. But obviously culture, I actually would even argue you don't have a single culture. Like you have this overarching culture of like, what is the culture of what we do and don't accept at ScreenCloud? But a Thai interpretation of that is going to be very different to like a West Coast LA interpretation of that. And I think if you try and make everyone homogenized, then you're going to fail because like the very cultures that those people are from are so radically different themselves. But what you can have is this common thread, right? This common humanity, which I think is something you've got to hire against. You've got to really like maintain and be disciplined about maintaining that runs across all of that. But then I think you've got to also celebrate a bit of local diversity as well. But it's difficult and it gets much harder at scale. And it got even harder during COVID where we couldn't do these annual meetups. We do this thing called ScreenCloud Together where everyone gets together in one location once 

In this insightful discussion, we explore the advantages and disadvantages of outsourcing product development, especially for startups with limited resources. Discover how outsourcing can provide accountability and talent access, but also the potential cultural misalignments and long-term challenges it may introduce.

The Pros and Cons of Outsourcing Product Development

Wow. Right. Yeah, big, that's a big topic. Okay. So I guess let's start with the advantages, especially in the early days. I'm like, I think it's actually quite advantageous to do this because growing a team when you're very small with limited budget, it takes a lot of time. Often, maybe there may not be certain technical skills in house. You might want to attract a certain level of talent, whatever it might be. So I think being able to like outsource some of your product build to another company who has those skills, who can kind of easily ramp up a team or relatively easily ramp up a team and tackle it. And who's also, you know, that team is kind of proven, like they, like, it's not the first time they've ever built a product, right. Whereas for a founder, it might, might kind of be, you never know like what their background is. So generally speaking, they can kind of apply a proven methodology, a proven team and get to work fast and deliver. They're also accountable, right? Like, so you've suddenly got this extra bit of accountability, like one throat to choke, as they say. Like if it's not working, you're like, right, come on, you know, to do that. And whilst you're also having to do a load of other things in the early stages, such as selling to customers and things like that. So I think it kind of spreads your risk a bit, increases the accountability a bit more widely. Yeah. And like, you know, there's a lot of talent out there in the world and it might be that you're also outsourcing to a team in a country that you have no personal exposure to, right? So in our case, we actually used the team in Ukraine for about two years in the early days. And the main thing we did there is we were actually rebuilding our main platform with our own engineering team and that the Ukrainian team were building kind of like integrations and add-ons to our existing platform. So that to our customers, it felt like we were still innovating on the platform whilst our core main team w

Discover how Company TV from our Customer Success Team helps businesses strategically use screens to enhance communication and achieve key objectives. This service includes comprehensive site visits, insights reports, and targeted campaigns to improve various business metrics.

Strategic Business Engagement with Company TV

So, Company TV is another package that we have from our Customer Success Team, and this follows on from customers who've used Launchpad previously. If you don't know what Launchpad is, there'll be a link below to a video explaining that. So, Company TV is a little bit more strategic. You've already started to roll out your screens in your various locations, content is looking good, your team is trained up and working well with ScreenCloud, so now we start to get a little bit more strategic. The Customer Success Team will do a series of interviews, either like over Zoom or Teams, but ideally coming out in person to a site visit to really start to get under the skin of the business and the kind of key objectives you have that you'd like help with to communicate via screen. We then go away and we write an insights report where we'll pick up from all of those various interviews and our own research and come back to you with some recommendations around how we can use screens to strategically move a number in a certain direction. So, that might be reducing the number of accidents or increasing the percentage of open enrolment by the deadline, more people applying for internal job opportunities, or just a general sense that people have a better understanding of what's going on across the business and that being reflected in employee engagement surveys or something like that. So, we'll pick one of those key campaigns and then we will use our content team to come up with various ways in which we can educate the users, but also prompt action and calls to action and improve those numbers. We'll agree that with you, we'll go away and we'll do all of the work in combination with you and then we'll launch it and show the power of screens together. So, Company TV is about building a really wide set of content, but specifically about trying to move a number and training you in how to achieve that so you can then go on and run further campaigns in future and start to really make the

In this video, explore ScreenCloud's unique approach to combining office-based and remote work. Learn how their hub-based strategy fosters collaboration and growth while maintaining flexibility. Discover insights on the challenges and benefits of remote work within a team-oriented culture.

Balancing Office and Remote Work for Optimal Team Success

So, ScreenCloud has been around for almost 10 years now, but the business that it evolved out from has been around for 20 years. We've always taken a hub-based approach to our work, and we've always been international, so we've been in London and Bangkok from day one. I believe in a hub, basically an office where people can come to and collaborate and work, because the best work is done that way, especially when it's cross-functional between design, development, strategy, project management, marketing, whatever it might be. You need those teams to have trust, you need them to know each other, and to learn from each other, and that's what the office environment is for. I also believe that a lot of work can be done from home, so with the hubs we have a flexible approach, which is you do not have to be here all the time, and this was how our philosophy was from pre-COVID, especially once the technology had been set up to allow for that. So around the mid-2010s, this is when we began to really embrace it because we could, and not because we were hindered by previous technology, which forced us in the office. But I don't really believe in fully remote work. That doesn't mean I don't think it can't work. I think it needs to be intentional from the outset, and in the company's DNA from day one, which it just isn't in our DNA, and I don't think it ever will be. So I'm not against remote work completely, but I think that people who have previously had a culture based on the office, and then based on some flexibility, which I think is right, I don't think they can go fully remote. I don't think that's going to work. I've also noticed that the people who don't come in as often as the people that do are definitely hindered by that. I think that their growth, especially in early career, is limited. I don't think there is well-known in other teams, and cross-collaboration I think is something that's more of a struggle for them. And ultimately, I do think they don't get the greate

Communication teams often imagine how work is done rather than understanding actual frontline reality. This creates a gap—like health and safety messaging that doesn't account for practical constraints workers face. Giving local managers autonomy over messaging helps, as they see work as it's actually done, not as it's imagined from HQ. Their messages resonate far more effectively.

Improving Communication for Frontline Safety

One of the big communication challenges that we all have is that the people who are responsible for doing the communication are often not actually on the front line doing the work themselves. So when they are considering a message, let's say a health and safety message, they are imagining how that work is being done and then pushing a health and safety message against it. So this is known as workers imagined versus workers done. On the front line, you may realize that actually having these big bulky gloves and visor on might make it difficult to do the task and to do the task on time. So people will take shortcuts by either adjusting the equipment or removing the equipment to actually get the work done and therefore making it less safe and having that accident. You've got this kind of broken loop, which is we're saying people don't do this or do this instead, but it's not actually being understood exactly what that task involves. If we had a greater understanding of what was really going on on the front line, we could adjust that messaging. And when it comes to screens, this is why I like the idea of giving local managers some autonomy on the messages that they're sending because those local people will see work as done, not how it's imagined to be in their environment. So the messaging that they might be able to come up with about why not taking that shortcut or an alternative would resonate harder than someone back in HQ who's having to imagine what's going on, which is no simple task, but their message is not going to land anywhere near as strongly.

Explore the value of community in fostering collaboration and innovation within organisations. This video highlights real-life examples of cross-disciplinary teamwork and the importance of communal learning in driving business success.

Building Community for Greater Collaboration

Felly, yn ôl i Lundain, o Siarlet, o'r cyflwyniad cyntaf i'r Green Cloud. Roedd cymdeithas cyffredinol a'r cymdeithas sy'n helpu ein cymdeithaswyr yn Siarlet. Roedd yn anodd, ond hefyd yn anodd. Felly, rydyn ni'n dod yn ôl wedi treulio amser gwirioneddol gyda'n nifer o'n cwmnio. Yn ystod y flwyddyn nesaf, bydd yna fwy. Rydyn ni'n mynd i fynd ymlaen. Yr hyn sy'n mynd allan i mi yw'r syniad o gymuned. Roedd cymdeithaswyr IT a chymdeithaswyr cyfathrebu o wahanol cymdeithaswyr yn cydweithio, rhannu syniadau a helpu'r un arall. Ar un pwynt, roedd un gyfarwyddwr IT yn helpu i ddewis y cod o'r ddewis gwefan sy'n ceisio ei adeiladu ar gyfer y sgrin, a oedd hynny'n hafodol i'w weld. Roedd llawer o'r cymdeithaswyr cyffredinol hefyd yn rhannu'r heriau y maen nhw'n eu cymryd, yn cyfathrebu'n aml i'r gweithwyr cyffredinol. Roedd hynny'n ymddangos i'r diwedd, ac roedd hynny'n ddiddorol i'w weld, efallai eu bod nhw o gymdeithaswyr cyffredinol, ond yn y pen draw, maen nhw i gyd yn gweithio ar y math o heriau. Mae'n gwneud i ni feddwl mwy am yr hyn sy'n rhaid i ni ei wneud gyda'r cymuned hwn sydd gennym ni yma ym Mhrifysgol Sgrin, a sut y gallwn ei helpu i gynhyrchu mwy o ddysgwyr cymunedol a chyfathrebu, felly edrychwch am llawer mwy ym mis nesaf. Diolch yn fawr am wylio'r fideo.

Almost every large company we work with has tried digital signage before, but reliability remains the big issue. I heard of an IT engineer doing a 400-mile round trip just to push an HDMI cable in. The huge ROI saving with modern cloud-based signage is remote management—troubleshooting from afar without sending already-busy IT teams on costly road trips.

Enhancing Communication with Reliable Digital Signage

Almost every large company that we work with at ScreenCloud has tried to use digital signage before or is currently using digital signage. Very, very few people have never put screens up and tried to use them to communicate. When we talk to IT managers and administrators, one of the big issues is reliability. Screens go in every single location, but IT tends to be quite centrally managed or in hubs and not necessarily on the ground everywhere. I heard one story of an IT engineer having to do a 400-mile round trip just to push an HDMI cable in a little bit further. This is extremely costly, and sometimes it's done with contractors. And so a huge ROI saving when using modern cloud-based digital signage like ScreenCloud is in the reliability. The ability to remotely manage all of those devices, to know what's going on and to troubleshoot from afar and not have to send your IT team, who are already really far too busy and should be doing better things, out on the road just to push cables in and turn screens on and off.

Almost every large company we work with has tried digital signage before, but reliability is the recurring issue. I heard of an IT engineer doing a 400-mile round trip just to push an HDMI cable in further. The huge ROI saving with modern cloud-based digital signage is remote management—troubleshooting from afar without sending overstretched IT teams on the road.

Enhancing Reliability with Cloud-Based Digital Signage

Digital signage in large enterprises is run by surprisingly small teams—even in 100,000-person companies, just 5-10 people manage thousands of screens. We need to give them super admin powers. If they're managing hundreds of locations, they can't update screens one by one—they need to create perfect templates and roll them out at scale instantly.

Empowering Digital Signage Teams at Scale

So we know that digital signage is really run by a small team inside of even a very large enterprise company. And that team will be comprised of both members of the IT team who are running that network and rolling out all those screens and keeping them updated and patched and managed, and also the content team as well. Now, for both of those user groups, we need to give them super admin powers. If they've got thousands of screens and hundreds of locations, they just cannot run through a system updating each screen one by one. They need to be able to create their perfect example of content or security policies or whatever it might be, and then roll them out at the click of a button at scale. So giving them really that power status, which enables them to run the network at scale without being a huge burden. Now, we're constantly releasing features in our remote device management console and in our CMS to keep making this process easier and more secure. And it's a continual journey. So if you are a ScreenCloud customer, and you'd like to know more about that, and if you have any more feedback, please let us know in the comments below.

I share insights from a decade in digital signage about the surprising reality of corporate communications teams. Even in 100,000-person organisations, comms teams are typically just 5-7 people managing all channels. Understanding their resource constraints is crucial - we focus on content repurposing and automation to make digital signage effortless rather than another burden.

Streamlining Digital Signage in Large Organisations

So one of the observations that I've made working over the last decade in digital signage is that almost irregardless of how big a company is, the communications team is usually centralized and very small. I've very rarely seen a communications team bigger than, say, five, seven people. And they are responsible for all communication across every channel, all across the business. So they're usually very under-resourced. They don't often have design resource in-house. They may have agencies that they can use. And they're usually flat out, trying to put everything out from whatever the C-level is asking them to do to whatever else they need to do in their content calendar. And so I find that because digital signage is normally a new communication channel for them, that one of their fears is, oh, we're already so busy, can we actually take on this challenge as well, which is a really reasonable thing for them to be worried about. And so we go out of our way to show that, actually, we can repurpose a ton of the content they're already making and just try and make it as automated as possible for them. But yeah, sometimes 100,000-person company still has a comms team of only five. And we need to remember that as an industry when we're talking about screens that communicate.

I examine communication challenges for deskless workers, where only 5-10% have IT logins. Companies email managers hoping messages get printed or passed on, creating inconsistent delivery with 4-hour update delays. Digital signage provides a reliable, centrally-controlled alternative.

Enhancing Communication with Digital Signage Solutions

We know that companies with a lot of deskless and frontline workers overwhelmingly rely on email, word-of-mouth, and printed notice boards as their primary forms of communication. Now, the problem here is that most of those workers don't have an IT login, only 5% to 10%, which means they don't have an email address, and they don't have access to those company information tools. So we're emailing people who don't have an email address, but what we're actually doing is emailing their line manager and hoping that that message is passed on through word-of-mouth or is printed out and stuck on the notice board. The issue here is that that is extremely inconsistent in how it's delivered. Sometimes it's delivered brilliantly, sometimes maybe not at all. And if you want to update that message, it can be up to four hours for a printed piece of material to be switched over, again, if it's even switched over at all. Now, when information is out of date, it's not trusted, so it's no longer a source of truth. With digital signage, we have an opportunity to have a natural digital communication channel in the work environment in front of those deskless and frontline workers, which we know we can control centrally, but also give a little bit of local power as well. So this is just a more natural way of communicating in these environments and something that we should be embracing more. Thank you.