Starting Simply with Digital Signage
I explain a practical way to test digital signage before investing in a professional platform. The focus is on starting with simple content, using existing screens, and proving the idea works before scaling it.
Key Takeaways
- Most locations already have screens that can be used to test digital signage ideas
- Starting with basic images or videos on a USB drive helps validate content effectiveness
- A professional signage platform becomes valuable once the concept is working and ready to scale
Topics
- Digital Signage
- Content Strategy
- Communications
Transcript
I've never been into any location that doesn't already have a screen on the wall. If you are looking at a blank screen or a screen that's just got cable news on mute and you want to try digital signage, here's where I would begin. Surprisingly, I'm not going to tell you to use ScreenCloud. I actually think you should start by making some images and videos, putting them on a USB drive and sticking them in the screen and seeing how effective that is. Start with the content. Start with the initial idea behind it and test it. If it's starting to work and you want to roll it out further and make it more professional, then come talk to us at ScreenCloud. But if you really just want to get started, begin with the essentials.