Key Takeaways

• Spotify Wrapped brings personalisation to large displays.
• The Alternet screens are used effectively for immersive sound and visuals.
• A clear call to action could enhance user engagement.

Topics

• Digital Transformation
• Marketing
• User Experience

Transcript

Spotify are bringing personalization to the big screen. Just before Christmas every year, Spotify has their own viral event, Spotify Wrapped, where each user of the platform gets insights about what they've been listening to over the year, as do artists as well. Spotify here have taken over the massive screens at the Alternet in London and placed a lot of artist information and various personalized information up on those screens. What I love here is obviously that's drawing attention back to their main viral product, reminding people to engage with their own and share their own. I also love the fact that the Alternet screens are being fully used and immersed here, where you can also use amazing sound in this environment. So I'm a huge fan of the Alternet. You've probably seen me reference it before for the Joris Voorn concert I was at. But if I was to criticize it at all, it would be that it lacks a bit of a call to action of what to do next for the user, which could easily have been incorporated. That said, I think it looks pretty stunning. It definitely works and the screens are incredible. So my screen score is four out of five. I think there is a sign of genius here. Do you agree? Tell me in the comments.