I discuss why showing customer reviews on digital screens can strengthen trust and support buying decisions. I also cover filtering reviews, prompting feedback with QR codes and why review volume matters as AI recommendations become more influenced by social proof.

Showing Social Reviews on Customer Screens

So a few customers have asked me whether they should show their social reviews up on screen. Generally speaking, I think the right answer is yes. Most of us will have at least some screens which are customer-facing, or if you're in hospitality, most of your screens will be customer-facing too. I think increasingly humans do rely on social proof and social triggers to inform them and maybe get them over into a buying decision, or to ensure that they actually feel that they've made the right choice. So you can always filter your reviews, so if there are any bad ones, don't worry, they don't have to go up on screen. And in addition, I think it's also a good place to prompt for a review. One thing we've noticed is that the AI suggestions that they are giving to consumers right now are heavily influenced by social proof. So you probably do need to up your number of reviews if you're going to stay relevant in what AI suggests. You can put up a simple QR code on the screen whilst someone is there. It's the most likely time they're going to leave a review, so I think that that's probably a smart way of doing it. But yeah, I think that the more social proof you can have about why your company or your brand or your service is relevant, the better.