Key Takeaways

• Early-stage founders often struggle with simplifying product messaging.
• ScreenCloud focuses on digital signage for internal organisational communication.
• Clear, relatable messaging leads to better audience understanding and engagement.

Topics

• Product Development
• Business Strategy
• Innovation

Transcript

I don't think I was very good at explaining what ScreenCloud was at the beginning. I think one of the challenges is that you want to throw as many ideas out there in the hope that one or two of them stick, and it's really, really difficult to narrow down to something very simple. One, it makes the product seem a bit devalued because it's so simple, and two, you just feel that I might be missing out on something. So early stage, founders tend to say many, many things in the hope that something lands. As you get bigger and more confident in what you're saying, you tend to hone that down. So in the case of ScreenCloud, I really just say ScreenCloud is a software platform for digital signage. You'll know digital signage because out in the world, you see outdoor advertising screens, screens on transportation in the airport, you see those screens in retail, in quick serve restaurants, on the menu boards like McDonald's. We do that, but we don't tend to do it so much for that category. We're actually focused on screens that employees and students will see in their organizations and campuses, and we're using screens to communicate company information, employee information to them. So trying to keep it kind of analogous to what people will have experienced in their everyday life, and then honing in on what we're actually trying to achieve, which hopefully gets a bit of an aha moment from them. Thank you. Thank you. Thank you.