ScreenCloud's Strategic Shift: Engaging Channel Partners
ScreenCloud is evolving its business strategy to include resellers and channel partners, aiming to enhance its reach among enterprise customers. By doing so, the company seeks to be a key player in digital signage projects, especially those targeting employee and deskless worker communication.
Key Takeaways
- ScreenCloud is shifting from direct customer engagement to partnering with resellers.
- The company aims to be considered for all digital signage projects, particularly for employee communication.
- ScreenCloud invites resellers and channel partners to collaborate for future growth.
Topics
- Business Strategy
- Digital Transformation
- Customer Success
Transcript
So, in 2025, ScreenCloud will be 10 years old. For the first 10 years, we went direct to customers because that was a new way of working and that suited our product and our customers best. But now, as we've matured into a bigger business and we have more enterprise customers, we need to engage with resellers and channel partners who are already working and serving those large customers. If we're not in that conversation, then we won't be in that project. We believe that ScreenCloud should be considered for every digital science project out there, especially ones where we're communicating to employees and deskless workers. So, this year, it's time to engage the channel and we are open for more conversations and we're excited about what comes next. If you're a reseller or channel partner in my network, please get in touch. We'd love to talk to you more.