Revolutionising Workplace Safety Through Digital Mediums
Explore why traditional print mediums for workplace safety are becoming obsolete in a digital age. Understand the benefits of shifting to digital solutions to engage a millennial and Gen Z workforce effectively.
Key Takeaways
- Traditional safety posters no longer resonate with younger workers.
- Digital mediums allow for personalisation and relevancy.
- Digital storytelling enhances understanding and engagement.
Topics
- Digital Transformation
- Company Culture
- Innovation
Transcript
When it comes to workplace safety, we often will go in on a site visit and see posters on a wall or on a notice board talking about a degree of safety practice. This is really no longer the right medium for this, for a few reasons. Firstly, we're in a majority millennial and Gen Z workforce and this medium of print just doesn't really resonate with them and I think they're more likely to ignore it. Secondly, because it's been printed, it cannot really be personalised or changed. You're going to do a print run of thousands of the same thing, which means it's not specific to its location. If it was digital, of course it could be and therefore it would be much more relevant. And then I think we're also learning in a different way now. So if we don't have a digital medium where we can tell stories, we can show data, we can explain things in a much more rounded way than you can in just a few words and put this on a poster, then I think you're going to be much more effective. So really, it is time to retire the print and move to digital.