Revolutionising Screen Content Management for Businesses
Employees see communication screens 20-30 times daily, so static playlists become stale incredibly quickly. We've built automation through our feeds platform and Bob (our design language) to pull content from business systems via API, categorise it, adapt it for screens, and apply on-brand design automatically. This keeps content fresh whilst empowering small teams.
Key Takeaways
- High-frequency screen exposure demands automated content refresh
- Feeds platform pulls and adapts content from existing business systems
- Automatic brand-consistent design supports small communications teams
Topics
- Content Strategy
- Digital Signage
- Product Development
- Automation
Transcript
When we consider screens that communicate rather than screens that sell in retail or McDonald's-type restaurants, we're thinking about employee-facing or student-facing screens that the people in front of them may see 20, 30 times a day, every day of the week. Now, that is a lot of exposure to screens. If the screen is just showing a playlist of images and videos rotating around, they are going to become out-of-date and over-saturated very, very quickly. So we need content to be more automated in terms of how it's delivered up to screen. In addition, the people who are responsible for screens, even in really large companies, 100,000 people, might only be 5 to 10 people. So there's not a huge number of them, and normally they're not really designers, they're communicators. And finally, most of the content people want to see on a screen already exists. It just lives inside of business systems, siloed behind IT logins and accessible to only a few. So what we try to do at ScreenCloud is bring all of that automation together through our feeds platform and Bob, Bob the Builder, which is our design language for screens. What we do is we take those systems and hook it up via API, farming out the information, categorizing and sorting, and sometimes changing it slightly so it's screen-adapted, then pushing it out to the relevant screen and audience, but also giving it an on-brand design look and feel that's automatically applied, so you don't need to worry that it's not going to look good on a screen. This means we can automate most of the content so it stays fresh, that we can support that little team and give them superpowers, and that we can also reutilize the great content that lives inside of the business and now get that onto a screen so that everyone gets to see it and it has maximum exposure.