Name: Revolutionising Digital Signage with Cloud and AI
Uploaded: 2025-08-12
Duration: 1:34
Channel: Mark McDermott
Description: Discover how ScreenCloud is transforming digital signage to focus on employee and student communications. By leveraging cloud-native and AI-first technologies, ScreenCloud is setting itself apart from traditional providers. Learn about the modernisation of technology in workplace communication.

Discover how ScreenCloud is transforming digital signage to focus on employee and student communications. By leveraging cloud-native and AI-first technologies, ScreenCloud is setting itself apart from traditional providers. Learn about the modernisation of technology in workplace communication.

Revolutionising Digital Signage with Cloud and AI

So it would be remiss of me to say that ScreenCloud is unique in having an enterprise digital signage offering. Obviously, that's not true. There is the incumbent market that has been around for almost 40 years now. The difference between them and us is really the emphasis of what those screens are being used for. Traditionally, digital signage has been used for commercial use cases. So that's retail, quick serve restaurants or outdoor advertising. This is what you already see every day. We focus on screens that communicate, employee and student facing screens. And that is a completely different set of requirements and use cases that you need to focus on. Linked to that is really the modernization of the tech stack. We are obviously going through a massive paradigm shift in technology with AI. Some of the incumbent providers are not even yet on cloud. We're obviously cloud native, the clue's in the name, but we're moving quickly towards cloud native and AI first. The incumbents will have quite a lot of technical debt to catch up on, and I don't think they'll catch us. And of the more modern enterprise offerings, you're probably looking now at the workplace communication space. These are great products, but they're multifaceted. They're not pure screen digital signage. They will often be an intranet product, a meeting room product, an entry system, an app, an email platform and more. Now, as we go through the era of AI transformation, they have to upgrade all of those products. We have to upgrade one. Who do you think is going to have the superior platform?

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Revolutionising Digital Signage with Cloud and AI

Key Takeaways