Key Takeaways

• Professionally designed screens with effective calls to action.
• Screens provide live updates for connecting trains, enhancing travel information.
• Room for improvement in transition smoothness and additional transport updates.

Topics

• User Experience
• Product Design
• Innovation
• Digital Transformation

Transcript

This was once the most expensive train line in Britain but do the screens live up to the cost? As you can see these screens have been professionally designed both in portrait and landscape mode by clearly a very talented graphic design team so they're winning there as well as those calls to action so you can get online and take advantage of those shopping offers or more information. The other thing with these screens is they do contain live updates of connecting trains so that when you arrive at Paddington you know if the trains you're connecting to are on time and where to go. Now it's not completely perfect but what is? So I think the transitions between the content are a little clunky where it goes to black screen I'd look for a transition there just to make it feel more smooth and in addition it's not just trains that people get from Paddington it's also the tube so is that running well? Is there congestion in the area? I think you could have a little bit more of a transport update. The last thing I do like is that as you pull into the station the content changes and you know that you're arriving now and the information gets very specific about what to do next. Overall I think these screens are very well done. My screen score for Heathrow Express is four out of five. Is this a sign of genius? Let me know in the comments.