Rolling out large screen networks internationally is challenging. Our customer success team offers project management services through Roadmap 100—auditing locations, understanding IT requirements, and planning iterative rollouts. We start with varied locations (not just head office) to understand real-world challenges, making future deployments increasingly smooth and encouraging wider adoption.

Streamlining Global Screen Rollouts for Businesses

So one of the big challenges customers face is rolling out a very large network of screens, numbers of locations and even internationally at scale. This is definitely not straightforward. Our customer success team is actually here to help with project management services and planning in order to help audit all of those locations, really understand some of the key requirements that might be in there. So that'd be your IT requirements, whether there is power and internet connection and cabling already in place, whether screens are already there or they need to be ordered, and what various devices you might want to use, which may differ from country to country. None of this is straightforward and most of our customers haven't really experienced this at much at scale. So we have a product called Roadmap 100, that's a bit of a working title, which is the roadmap to 100% coverage of all of your screens. And mostly it goes into planning and iteration in the rollout of the first few locations. We like to start with a variety of locations, not just the head office, which is usually fairly easy, but also a more remote office or somewhere a bit further afield, so we can get a real sense of the challenges we're working with. Once we've done that a few times, things start to go very, very smoothly for the customers. And we find that the easier it is for people to roll out screens, the more they want to use them, which is not really much of a surprise. So consider working with us more closely in terms of rolling out that whole network, and we're here to help.

I discuss the importance of planning digital signage content around annual business rhythms and quarterly objectives. Strategic seasonal planning creates coherent narratives whilst reducing reactive content decisions throughout the year.

Maximise Impact with Seasonal Digital Signage Strategies

So when it comes to seasonality, this is an important thing to consider when you're putting together your annual content calendar. And we would advise really thinking long-term about this because a screen is not just for Christmas. It's a commitment, right? And there's different ways of adjusting towards that commitment. But if you think about the flow of a year inside of a business and the natural seasonality of like, when are people typically joining this company? Or what are the key times of the year where certain things are happening? We all basically understand inside of our own businesses, there is a rhythm of the year. And in each of those periods, and it could just be quarterly or monthly, you're thinking about what are the main objectives? What are the things that we're really trying to work on? Where do we want to focus our attention in this quarter? It might not necessarily be related to the season. It might be to just think in this quarter, we're going to focus primarily on our safety record. On this quarter, we're going to focus more on education and upskilling. On this quarter, it's towards the end of the financial year, we're going to have a big push for productivity. So you can build these themes amongst your kind of regular everyday content. And adding in that seasonality is going to help you build a narrative for how you're communicating to your audience over that year. It'll also give you more ideas and probably a bit less of a reactionary state in terms of how you're putting content up on those screens. So just think more about what the business is trying to respond to. And then think, how can that be applied to my screens and the campaigns we put on them at certain times of the year?