Key Takeaways

• Architects often install screens without planning their use.
• There is a disconnect between design phases and practical implementation.
• Early planning is essential for effective screen utilisation.

Topics

• Product Design
• User Experience
• Innovation

Transcript

So, I'm not 100% sure if I'm right about this, but this is just a hot take and a hot guess, which on the internet these days means that I'm definitely sure. Architects draw out their plans for modern environments and buildings, and they put screens up, but they never really think further down the line exactly how is that screen going to be used, who's going to be used by, what is the point of this screen. They're just putting it up there to make the space feel modern, and then really it's someone else's problem down the line. And in fairness to them, that is really, they're brought in at the planning stage, at the early stages, but I'm not so sure at what point in that execution that people do start to think about these things, because I go into so many workplace environments that have all of these screens, and they're just blank, or they're showing cable news, which if you've seen one of my earlier videos, you'll know is not a good idea. So, there is a missing point in the chain between the planning and ideation phase of a new building or new environment, and then when people move in and have to take on that environment, where they probably need to think a little bit earlier about how they're going to be using screens, and get ahead of the problem so that on launch day, day one, they're actually using screens properly.