Key Takeaways

• Conduct an audit to understand existing digital signage assets and capabilities.
• Automate content creation to reduce manual effort and increase efficiency.
• Demonstrate ROI to secure budget for digital signage initiatives.

Topics

• Digital Transformation
• Technology
• Leadership
• Business Strategy

Transcript

Although every customer is different, we do obviously spot patterns and errors that people make when they're considering an enterprise digital signage deployment. Firstly, when we first speak to customers, often they have not done an audit of what they already have. So they haven't actually thought about the locations, the number of screens they already have, even if there are already some solutions that have been deployed inside of the business. Often when customers do eventually do that audit, they're quite shocked to find that there's multiple vendors and a real mixed real estate that's going on. In addition to that, some of the locations that they want to put screens, particularly in warehouses and places like that, may not even have the necessary cabling or networking capabilities to actually have screens come online. Secondly, once we are into the rollout stage, I feel that customers make the process of content creation far too manual. They often duplicate effort and make assets just for screens. I advocate for about 80% automation. I strongly believe the information that you want to go on screen already lives inside of the business and could be accessed via integrations, APIs, and various other means. But often people will actually copy paste into PowerPoint and upload, and that is just not sustainable and not scalable. So I would think more about where does this information live and put more energy and effort with us alongside you into thinking about how we could integrate and automate. I think one of the elephants in the room is that there really isn't a line item in the budget already for digital signage when it comes to necessary technology inside of companies, much as I would like that to change. It's our job to create that line item and maybe to display some other ones. In order to do that, we need to show ROI. We need to get the buy-in of leadership that this budget line item is essential. In your first three to six months of a digital signage deployme