Video

Optimising Business Dashboards for Digital Signage

21 March 20241:31

I discuss the challenge of displaying business intelligence dashboards on digital signage. Whilst ScreenCloud enables secure dashboard display, BI tools are designed for analysts, not general audiences; simplified, screen-appropriate designs using traffic light systems work far better.

Key Takeaways

  • Traditional BI dashboards are designed for analysts, not for viewing at distance on screens
  • Complex dashboards placed 20 feet away cannot drive behaviour change
  • Screen-optimised dashboards use simple traffic light systems (red/amber/green) for clarity
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Optimising Business Dashboards for Digital Signage

I discuss the challenge of displaying business intelligence dashboards on digital signage. Whilst ScreenCloud enables secure dashboard display, BI tools are designed for analysts, not general audiences; simplified, screen-appropriate designs using traffic light systems work far better.

Key Takeaways

  • Traditional BI dashboards are designed for analysts, not for viewing at distance on screens
  • Complex dashboards placed 20 feet away cannot drive behaviour change
  • Screen-optimised dashboards use simple traffic light systems (red/amber/green) for clarity

Topics

  • Data & Analytics
  • Product Design
  • User Experience

Transcript

So one of the biggest feature requests we ever had at ScreenCloud since we started was the ability to show business intelligence dashboards securely up on screen. It was one of the hardest features for us to build, and we did a really good job of it. And now you can show pretty much any dashboard you want up on a screen securely. Great. Not quite. Most business intelligence dashboards are designed by business analysts. For people to be able to pore over and produce reports from and intelligence. Now, if you put that dashboard up on a screen 20 foot in the sky in front of someone who maybe hasn't even seen these kind of dashboards before and expect them to change their behavior, you're kind of howling at the moon, right? Business intelligence people build dashboards for other business intelligence people. Doesn't mean the data in them isn't relevant. It's super relevant, but probably the format of it is not suitable for digital signage. So much as we allow customers and encourage them to put data up there and it is one of our greatest features, we also emphasize the design of those dashboards needs to be appropriate for screen. Maybe just using a simple traffic system of red, green, amber to highlight when things are good and bad and just to have fewer numbers on there so it's easier for people in front of that screen to understand and maybe to actually make some kind of change as a result. Microsoft Mechanics www.microsoft.com