Maximising Success with Enterprise Digital Signage
Discover how engaging experts early can save enterprise clients significant costs in digital signage deployment. Learn about the importance of proper implementation and how advancements in web technology can optimise your strategy.
Key Takeaways
- Engaging experts early can prevent costly mistakes.
- Proper implementation of digital signage is crucial for success.
- Advancements in web technology enable cost-effective solutions.
Topics
- Digital Transformation
- Customer Success
- Technology
Transcript
We recently came across an enterprise-level customer who was using ScreenCloud in quite a small way. So it had gone a bit under the radar of the enterprise team, they were only using a handful of licenses. However, this was just one location and there were many more to do. So we got in touch with them and they were very receptive to us coming down and seeing what they had done so far. Unfortunately, what we found when we got there is that the implementation had just been done all wrong. And they'd actually wasted a huge amount of extra money and capital expenditure in the hardware deployment, which could have easily been done for less than £2,000. The story here really is that we understand most customers have not really done this before. And even if they have, they may have done it in the old way, right? There is a lot more going on with digital signage today. And the advancements in web technology mean that you can do a lot more for a lot less. If we had been able to engage with them right at the very beginning, we could have set them up properly for success and they would have saved almost half a million pounds of cost, which was just needless and actually more complicated. So why do enterprise customers need to have their hands held? Well, partly they've got their own jobs to do. They're not experienced in doing this. We are and we can bring best practice from what we've learned along the way. So I would say this is a really fundamental part that is often overlooked and is not as expensive as people think. Doing a POC with our team is not a huge investment, certainly much less than what I just said there before with the capital expenditure. But it's putting the time, effort and energy into getting it right at the beginning so that when we do roll out, we roll out with a high guarantee of success.