Key Takeaways

• Training is crucial for successful digital signage implementation
• Custom training packages are developed for enterprise customers
• Ongoing training helps users progress from basic to strategic use

Topics

• Digital Transformation
• Customer Success
• Technology

Transcript

I think it would be fair to say that most people using digital signage and screens have not really got a great amount of experience. Normally, it's a bit of an outlier when we get on a call and someone's talking about extensive 10-year experience of using screens and their strategies for how to do content. It's great when that happens, but to be honest, it's very rare. So we can't underestimate the value of training as part of a rollout and implementation of digital signage. And we have various degrees of that. We have ScreenCloud University, which is online training courses that anyone can use. We also have a big knowledge base for more technical queries and things like that. But really, for the enterprise customers, it comes down to a custom training package that our customer success team will develop with you. So we will just focus on the key areas of digital signage that matter most to you and drop the rest so that we're not flooding people with information. The other thing about training is that you want to do different levels. At the beginning, you've got to keep it super simple, empower people, get them successful, and then get them using the product. Maybe three months, six months, or even a year later, you want to refresh that training, take them up a level, get them thinking more strategically, maybe more about automations and integrations and less about uploading files and images. And we'll just keep on moving up the ranks with you. Investing in training from your IT team, but also from your comms and content team is so valuable up front and is definitely a gateway to future success.