Key Takeaways

• Screens enhance the customer experience in hospitality environments.
• Balance is needed between functional and impactful screen content.
• Interactive menu boards can improve engagement and reduce queuing.

Topics

• User Experience
• Digital Transformation
• Customer Success

Transcript

How many screens can you fit in a 5,000 square meter food market? Recently the team were over in Barcelona and they went to the timeout food market and naturally they filmed all of the screens. This post that we put out on LinkedIn gives you a good flavor of what was going on there, no pun intended, and I think from this you can see how screens are helping a modern hospitality environment. The issue sometimes with screens in hospitality is that we can get a bit excited with our content. Often there'll be a menu board which then vanishes because we want to show a flashy video when someone's actually trying to choose what they'd like to eat. So we need to be careful that some screens stay simple and functional whilst other ones have that wow impact and advertise all of the great things that are going on. I like the fact that the menu boards are interactive. I think they should probably prompt people to actually scan a code and take it onto their phone rather than spend too much time at the screen just in case there's a queue. But otherwise this all looks pretty good to me so long as they keep that strategy tight and remember that it's the customer experience that counts first. My screen score for this is four out of five. Everything looks very yummy to me. Let me know in the comments if you think this is a sign of genius.