Name: Maximising Impact with Digital Signage Strategies
Uploaded: 2025-08-14
Duration: 1:48
Channel: Mark McDermott
Description: Explore how leading enterprises optimise their digital signage strategies by using strong content calendars and innovative screen applications. Discover the benefits of integrating live broadcasts to engage millennial and Gen Z workforces effectively.

Explore how leading enterprises optimise their digital signage strategies by using strong content calendars and innovative screen applications. Discover the benefits of integrating live broadcasts to engage millennial and Gen Z workforces effectively.

Maximising Impact with Digital Signage Strategies

Without disclosing specific names and examples, I do have a few enterprise clients that we work with who are really nailing their digital signage strategy. Some of the tips that you could lift from this would include having a really strong content calendar. They plan out their digital signage, their evergreen content, which is usually automated and integrated into the sources of information, but also they run either quarterly or monthly campaigns that are measurable and impactful. They're thought about and considered from a screen point of view first, and therefore they have outsized returns. We've seen some amazing statistics coming back when they have measured them. The second group that comes to mind are the ones who stop thinking of screens as just a playlist of images and videos and start to actually try and push the envelope in terms of what's being deployed on those screens. Sometimes they're building their own applications and integrations just so specific to their business that it could only be for them. And they're seeing huge results from that because they know that this is going to make an impact inside. And there's one customer that comes to mind where their head of internal comms actually comes from broadcast media, and she has implemented a full broadcast system across all of the screen networks, joining up leadership with frontline workers using live broadcast, which ScreenCloud supplies, and also augmenting that with extra information to give it context. For the first time, the whole organization bears witness to what the leadership are actually saying, the company strategy and the direction. And this is happening live in a truly modern way. Now, when you consider that most of the workforce now are millennial and Gen Z, this actually would be a much more effective way of communicating to them rather than printing out a notice board and sticking up the five bullet points on the wall.

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Maximising Impact with Digital Signage Strategies

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