Key Takeaways

• Develop a strong content calendar with automated and impactful campaigns.
• Innovate by moving beyond static playlists to bespoke applications.
• Use live broadcasts to connect leadership and workforce effectively.

Topics

• Digital Transformation
• Innovation
• Company Culture
• Technology

Transcript

Without disclosing specific names and examples, I do have a few enterprise clients that we work with who are really nailing their digital signage strategy. Some of the tips that you could lift from this would include having a really strong content calendar. They plan out their digital signage, their evergreen content, which is usually automated and integrated into the sources of information, but also they run either quarterly or monthly campaigns that are measurable and impactful. They're thought about and considered from a screen point of view first, and therefore they have outsized returns. We've seen some amazing statistics coming back when they have measured them. The second group that comes to mind are the ones who stop thinking of screens as just a playlist of images and videos and start to actually try and push the envelope in terms of what's being deployed on those screens. Sometimes they're building their own applications and integrations just so specific to their business that it could only be for them. And they're seeing huge results from that because they know that this is going to make an impact inside. And there's one customer that comes to mind where their head of internal comms actually comes from broadcast media, and she has implemented a full broadcast system across all of the screen networks, joining up leadership with frontline workers using live broadcast, which ScreenCloud supplies, and also augmenting that with extra information to give it context. For the first time, the whole organization bears witness to what the leadership are actually saying, the company strategy and the direction. And this is happening live in a truly modern way. Now, when you consider that most of the workforce now are millennial and Gen Z, this actually would be a much more effective way of communicating to them rather than printing out a notice board and sticking up the five bullet points on the wall.