Name: Maximising Impact with Digital Screen Content
Uploaded: 2024-06-26
Duration: 1:43
Channel: Mark McDermott
Description: Discover how digital screens can enhance employee engagement, productivity, and more. Learn about the four key pillars of effective screen communication and how they can transform your organisation's environment.

Discover how digital screens can enhance employee engagement, productivity, and more. Learn about the four key pillars of effective screen communication and how they can transform your organisation's environment.

Maximising Impact with Digital Screen Content

So when it comes to screens that communicate, there are multiple different pieces of content that we could show on a screen. But we find that customers usually have one key pillar that they're most focused on initially, and they're usually one of these four. So firstly, employee engagement. We're trying to celebrate the work that's going on of our teams, greet new joiners, happy birthday, work anniversaries, and also job opportunities. Secondly, is more functional information. So here we're thinking about health and safety, wayfinding, practical information that people need to see on a screen in order to know what's going on next. Thirdly, we look at productivity. This is where we're showing KPIs, dashboards, data, maintenance schedules, rotors. This is about making the whole environment more productive and more aware of what's going on in real time so they can make adjustments through the day. And in the fourth bucket, we call game changers. Now, this is deliberately loose. Most companies have an internal process or system they may even develop themselves, or it might be running on some ancient PC in the corner that no one's allowed to touch. And this is just running the system that makes everything tick. They want to take information out of that, push up onto the screens, and if everyone can see that, then everything is just gonna run that little bit smoother. Normally, we learn about the game changers once we've had a chance to visit the customer and get them more on board with digital signage because this is information they probably never thought that they could get up onto a screen.

Video

Maximising Impact with Digital Screen Content

Key Takeaways