Key Takeaways

• Digital signage should be as important as email for business communication.
• Ubiquity of screens is essential for effective messaging across all locations.
• A single provider for digital signage streamlines communication efforts.

Topics

• Digital Transformation
• Business Strategy
• Technology
• Communication

Transcript

So, as you're no doubt aware, I think a lot about screens. And I am been thinking a lot about how to make screens truly valuable as a communication medium. In fact, my challenge is to try and make digital signage as important for businesses as email, especially for those companies with desktops and frontline workers. And so I've been doing a lot of introspection about how do we make this happen and how do you make this a reality? And the big realization I've had is that screens really will not have any power at all until they are ubiquitous. So until they feature in at least one screen in every location in the business, you could not have the CEO of that business talk to their comms leaders and say, push this message out to screen. Because what we find is in large companies, there's often 10, 20 providers, some of it's shadow IT projects done by the IT team themselves, USB sticks or multiple vendors like ScreenCloud. And so in order to put a message up on all of those screens, the comms professional probably need about 20 logins into email IT in various locations. It's just not going to happen. So to make it truly successful, you need one provider for all. Now, hopefully that is ScreenCloud, but in a recent example, we saw consolidation in a customer we had a good relationship with in the UK, but was headquartered in Germany. They decided to go with one provider for all countries and we lost out on that. And you know what? I think they were right to do it. Now, it's a shame that they didn't pick us as that provider and that's on us, but the actual principle of it, I completely agree with. Every company should be thinking about digital signage as one provider only. You wouldn't implement Gmail and Outlook. It doesn't make sense. So if we're going to take screen seriously as a communication medium, then we need to think about ubiquity. And that's why we have products like Launchpad and Company TV to help customers set up for future success rather than using screens ju