Name: Localised Content for Enhanced User Engagement
Uploaded: 2025-02-05
Duration: 0:57
Channel: Mark McDermott
Description: Discover how decentralising content creation empowers local teams and enhances user engagement. By allowing local contributions, organisations can create more personalised and relevant communication channels.

Discover how decentralising content creation empowers local teams and enhances user engagement. By allowing local contributions, organisations can create more personalised and relevant communication channels.

Localised Content for Enhanced User Engagement

Sorry, I was gonna add on the location side of things. This is why we also tell customers and customers want to do this as well, to not just have centralized content on these screens, but to actually give the power to someone locally to also contribute content to the screen so that the screen does in fact reflect that location more. And it will feel more, you know, a screen as part of the environment rather than just as a kind of corporate propaganda channel, which can, you know, sometimes that's one of the customers once called it when it was all centralized content. So actually, you know, mixing social and business content makes sense, but also having people on the ground also be able to add their content, that screen is just gonna feel more personalized and there's no way a centralized communication team will be able to achieve that. They probably haven't even been to some of these locations. So yeah, I think kind of mixing that up really will also help retain more information as well.

Video

Localised Content for Enhanced User Engagement

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