Key Takeaways

• Adapting your workforce to AI tools is essential to avoid being left behind in productivity.
• Traditional search engine discoverability is declining, necessitating new marketing strategies.
• Integrating AI into software products offers both challenges and opportunities.

Topics

• AI & Machine Learning
• Product Development
• Marketing

Transcript

So as a company leader, I'm sure you're already thinking about AI. For me, there are three key things you need to consider. Firstly, number one, your workforce. If your workforce is resisting the use of AI tools, then I think you're going to be left behind productivity wise. For me, this is probably the hardest challenge of all, is to get people to use it, just not like a new version of doing Google, but actually introducing AI into your working practices. It can be done, but it's not an easy challenge. The second one is marketing and discoverability. Most companies these days are relying on Google search or AdWords in order to be discovered by new customers. But that is rapidly changing. We are seeing search generated traffic go down. However, AI is being asked to make recommendations. It just simply won't make as many recommendations as a search engine once did. So are you discoverable on search engines? I think is a critical question for now. And then the third one, I suppose, depends on whether you have a software product and how you're introducing AI into that software product, where historically it probably wasn't because it didn't exist. So at ScreenCloud, we're thinking about all of those three things. They all have their own merits and challenges and different timelines. I'd encourage you to do the same and let me know what you're thinking about.