Key Takeaways

• QR code voting created an interactive experience.
• Manchester United fans showed higher engagement.
• Creative use of public screens can drive user interaction.

Topics

• Innovation
• User Experience
• Marketing

Transcript

Manchester will always be red. Sorry, City fans, Bertie is not blue enough for this screen. This was seen at the Manchester Piccadilly train station following a football match. Now, some will argue it was all the Man United fans going back to London, but I thought this was quite a clever screen strategy where they asked people to vote via QR code to show whether the city was red or blue. So, it's a bit of fun. Clearly, the United fans are more engaged, more technically adept, and better looking. They can't even fill their stadium, let alone get people to vote on screen. So, clearly, the United fans were heavily engaged. I love interactivity with screens. I love people thinking a little bit more creatively in how they use screens. So, I will give this a Signs of Genius score of five out of five, because, obviously, I'm a United fan as well. If you disagree, let me know in the comments.