Key Takeaways

• PowerPoint enables real-time updates in an airport setting.
• Simple solutions can outperform complex systems in some scenarios.
• Non-traditional competitors, like homegrown solutions, are significant.

Topics

• Technology
• Innovation
• Product Development
• User Experience

Transcript

So on the ScreenCloud Slack group, the team shared a viral video going on Twitter of a screen in an airport being powered by PowerPoint. Let's take a look. So I think you'd probably be expecting me to slam this, but actually I quite like this use case. Obviously, it's not exactly a slick update of the screen, but it is done in real time. And it is being done by the person who knows that this flight boarding is getting delayed. So compared to other systems, which sometimes take upwards of half an hour to update, at least the customers are fully aware of what's going on. And the person managing the screen is fully capable of doing so. This could obviously be much slicker, but actually I think this is quite interesting. And it reminds me of one other thing. We often think that our competition is just literally our competitors, our brand competitors. But in fact, our competition is usually a homegrown solution like this, the PowerPoint or Excel, or even doing nothing at all. And it's always worth remembering that this is the kind of use case that we need to be thinking about as much as whatever our competitors are building as well.