Key Takeaways

• Croatian bus stops use webcams to correct posture.
• Digital signage transforms idle time into a physical improvement opportunity.
• Success depends on user consent for effective implementation.

Topics

• Innovation
• User Experience
• Digital Transformation

Transcript

Walk past this screen and you'll leave two inches taller. In a recent Signs of Genius video, I praised TFL for having screens at all, but our friends in Croatia have taken this up a level. At a bus stop, they have a live webcam, which is correcting people's posture as they stand idly at the bus stop. I think this is brilliant. We all have idle time there. We're normally just doing scrolling on our phone anyway. So actually correcting people there and getting them into the right position, whilst they can actually benefit from it, because they may be there for five to ten minutes, is really, really good. I think assuming that this only comes on when a user has actually asked for it to come on, that would be a key condition for me. I don't think you should just randomly tell people they're standing incorrectly, but I really like this. It's creative, it's useful, it's timely, and it works in its environment because it's something you would probably consider practicing there and then. So this is excellent use of digital signage for me. I'm going to give that five out of five, so long as they're behaving themselves with user permission.