Innovative Storefronts: Embracing Curiosity and Technology
Discover how Rain's rain jacket store uses cutting-edge technology to captivate customers and differentiate itself. By wrapping its storefront with interactive screens, the store creates a unique brand experience that stands out in a traditional market.
Key Takeaways
- Rain's store uses immersive screen technology to engage customers.
- The storefront strategy sparks curiosity without showcasing products.
- Innovative approach distinguishes the brand in a century-old market.
Topics
- Innovation
- Technology
- User Experience
Transcript
When your store forecast says 100% chance of innovation with showers of curiosity. On LinkedIn I saw a post by Corral where he made a video of the Rain's rain jacket clothing store who do screens very cleverly to wrap around their storefront and immerse customers in their brand and their main use case. Now obviously what I like about this is it's very much on brand. I suppose it does compete somewhat with the British weather which may also be raining at the time. Additionally it certainly makes the customer curious about what's inside. It deliberately doesn't show any product. A high risk strategy but I guess it would make me go in and check out what's going on. And thirdly in a category where some of their competitors have been around for a hundred years they make their brand stand out as being innovative by making the shop front technology first from the outset. I give Rain's store a four out of five score. This is a sign of genius for me. What do you think?