Key Takeaways

• Innovative and interactive promotion for a new movie release
• Similar to a successful project for Lenovo with ScreenCloud
• Encourages fan engagement and online sharing with a magical touch

Topics

• Digital Signage
• Marketing
• Innovation

Transcript

Okay, it's cool. So what do I think about it? Yeah, it's quite, it's quite innovative. I once did something like this actually for Lenovo right in the beginning days of ScreenCloud. I could show you a picture of that. I really like this promotion for the new installment of Now You See Me, Now You Don't movie series. I think it's really interactive. It reminds me of a promotion that we did in the early days of ScreenCloud for Lenovo. And that was extremely effective. We knew that lots of pictures were being shared online and downloaded. And this implementation is really sophisticated. I like this because it incorporates the stars with the fans. It feels a little bit magical in the way that it works. And it obviously gets people to share and spread the news that the new movie is out. So this feels really good to me. And I know this kind of activation works because we've done it ourselves. So I'm going to give this five out of five.