Name: Innovative In-Store Experience with RFID Technology
Uploaded: 2025-09-25
Duration: 1:06
Channel: Mark McDermott
Description: Explore how Puma flagship stores in America are transforming the retail experience using RFID technology. By integrating digital screens and interactive content, they create a unique, informative brand journey for customers.

Explore how Puma flagship stores in America are transforming the retail experience using RFID technology. By integrating digital screens and interactive content, they create a unique, informative brand journey for customers.

Innovative In-Store Experience with RFID Technology

This digital shelf turns browsing into a brand experience. In Puma's flagship stores in America, they're using screens very elegantly as a backdrop to a shelf of their main shoe line. Now, this in itself isn't unusual. However, what they have done is then tie the shoes using RFID technology back to the content. So if you pick up a shoe, you will actually then see the qualities of that shoe and the specs of that shoe change on the screen. I really like that because it's actually useful. It's something that's happening in connection with the experience, and that is a key buying and decision-making moment. So other retail stores who've been using screens to be very flashy with their branding should take note of what Puma are doing and trying to take this experience further in their interactivity. I'm gonna give this a Science of Genius score of five. I've been very generous in this series, but actually I think some of the big retailers out there are stepping up. Let me know if you agree in the comments.

Video

Innovative In-Store Experience with RFID Technology

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