Name: Innovative Digital Transformation in Wrexham
Uploaded: 2024-10-23
Duration: 1:01
Channel: Mark McDermott
Description: Discover how Wrexham Council is embracing digital transformation with the installation of large touchscreens to promote local events and retailers. While the initiative is forward-thinking, questions arise about the effectiveness of touchscreen technology for public use.

Discover how Wrexham Council is embracing digital transformation with the installation of large touchscreens to promote local events and retailers. While the initiative is forward-thinking, questions arise about the effectiveness of touchscreen technology for public use.

Innovative Digital Transformation in Wrexham

So I recently saw a story where Wrexham Council in the UK had installed large touchscreens in the town center to promote the Wrexham app, local event information, and local retailers and commerce. And I think overall, this is fantastic. This is the digitization of a city center, which is probably being re-imagined for the future. The one reservation I have is that these are touchscreens. And in my experience, most people still don't really use touchscreens that much. They can be prone to sort of technical difficulty. And so I wonder if the budget may have been better used just putting a greater number of screens up across that location. So maximizing the visibility of that information rather than just having it the more technically advanced and more expensive touchscreen kiosks. But I haven't seen them myself, so I might be completely wrong. But I do very much applaud the fact that they are embracing screens in a city center and being innovative in their environment. Thank you.

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Innovative Digital Transformation in Wrexham

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