Name: Innovative Digital Solution for America's Cup
Uploaded: 2024-08-20
Duration: 1:20
Channel: Mark McDermott
Description: We partnered with 130 West for the America's Cup in Barcelona after they secretly tested ScreenCloud on a live event, streaming content from sea to space via Starlink. It worked brilliantly. We're working together to enhance the fan experience with innovative screen usage, going beyond just race streaming to make the event come alive for onshore spectators.

We partnered with 130 West for the America's Cup in Barcelona after they secretly tested ScreenCloud on a live event, streaming content from sea to space via Starlink. It worked brilliantly. We're working together to enhance the fan experience with innovative screen usage, going beyond just race streaming to make the event come alive for onshore spectators.

Innovative Digital Solution for America's Cup

So you may have seen recently that we partnered with 130 West to be the digital science solution for the America's Cup in Barcelona later this summer. You might be wondering how that all came about. The actual team at 130 West were secretly using ScreenCloud without us knowing on a stealth project testing us out for live events where they were using Starlink internet connections to stream content from the sea up to space and back down again to screens using ScreenCloud and it worked extremely well so they got very excited about that and then we had a meeting in Barcelona we're talking about this summer and the work we could do together. We thought this was really amazing just stretching the use of the technology being quite innovative with how we were using screens to show people on the land what was really going on and try and make the fan experience come alive a bit more not just with streaming the race but with other content as well. So we've been working with the team for a few weeks now we're now just getting the sponsorship content all ready setting it all up and it'll be launching later in August and once it does I'll show you more of what we've done. So the America's Cup kicks off on the 22nd of August and runs all the way through to the 20th of October.

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Innovative Digital Solution for America's Cup

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