Key Takeaways

• ScreenCloud partnered with 130 West for the America's Cup
• Innovative use of technology to enhance fan experience
• Live event streaming using Starlink and ScreenCloud

Topics

• Digital Transformation
• Innovation
• User Experience

Transcript

So you may have seen recently that we partnered with 130 West to be the digital science solution for the America's Cup in Barcelona later this summer. You might be wondering how that all came about. The actual team at 130 West were secretly using ScreenCloud without us knowing on a stealth project testing us out for live events where they were using Starlink internet connections to stream content from the sea up to space and back down again to screens using ScreenCloud and it worked extremely well so they got very excited about that and then we had a meeting in Barcelona we're talking about this summer and the work we could do together. We thought this was really amazing just stretching the use of the technology being quite innovative with how we were using screens to show people on the land what was really going on and try and make the fan experience come alive a bit more not just with streaming the race but with other content as well. So we've been working with the team for a few weeks now we're now just getting the sponsorship content all ready setting it all up and it'll be launching later in August and once it does I'll show you more of what we've done. So the America's Cup kicks off on the 22nd of August and runs all the way through to the 20th of October.