Key Takeaways

• The Elizabeth line's digital signage offers dynamic, context-aware information.
• Most public transport systems use static displays, lacking personalisation.
• TfL's innovative approach enhances the commuting experience for travellers.

Topics

• User Experience
• Digital Transformation
• Innovation

Transcript

TfL said mind the gap, but clearly they didn't mind the gap between basic digital signage and this masterclass. So I was recently riding on the relatively new Elizabeth line in London and I was actually very impressed with the digital signage that they had. It was a combination of advertising content, information content, and of course dynamic content relating to the arriving trains and their destinations. I like that the experience continues on the train and is dynamic based on the station that you're stopping, giving relevant information to the travelers. Now you might think this all sounds rather basic, but look around the transportation that you go on every day. Most of it is completely static, maps that include every line, not just the line you're on, and certainly not personalized to where you are. If you're new to the city or unfamiliar, it can be extremely confusing. I'm really glad to see TfL using screens in this way. I give the Elizabeth line digital signage five out of five. You've done our old Queen proud. I think this is a sign of genius. Let me know if you agree in the comments below.