Innovative Construction Displays in Dubai
Explore how Dubai is transforming construction sites into attractions with imaginative displays. Discover how this approach can inform and engage the public, setting a new standard in construction communication.
Key Takeaways
- Dubai's creative use of screens at construction sites enhances public engagement.
- External facing screens can inform customers about ongoing projects effectively.
- The approach combines aesthetic appeal with practical information dissemination.
Topics
- Innovation
- Customer Success
- Business Strategy
Transcript
Only in Dubai would a construction site look this premium. I recently saw that the Dubai fountains were being closed for refurbishment but they've been very imaginative with the way that they have reconstructed the construction site. They've put a ring of screens all around it which are in themselves something worth looking at and visiting but also can be used potentially to inform customers as to what's going on in the location. I think this is really smart. I've actually seen a few of our own customers in construction use external facing screens to inform the public about what's happening and what's coming. So I fully support this. I think this is great. It's quite bling but that is Dubai and therefore I'm going to give this a four out of five. It would be a five if I saw any evidence of them just giving a bit more information to the people in front of the screens.