Key Takeaways

• Screens in unconventional locations can capture audience attention effectively.
• Understanding dwell time is crucial for optimising advertising impact.
• Technological advancements allow for versatile and compact screen placements.

Topics

• Innovation
• Marketing
• Technology

Transcript

This screen is really taking the piss. So an old friend of mine John sent me a humorous picture from Amsterdam where he was visiting of a screen embedded in a urinal in a men's toilet. Now there's obviously something quite funny about this but actually it is really impressive. One of the most important things about where you place a screen is dwell time and when you are taking a piss you have a certain amount of dwell time and downtime. The reality is these screens are going to be seen, you can guarantee that the person will be there for a while and that the message will almost certainly land. Whether it's the most appropriate setting for some content it probably isn't but when it comes to advertising this is probably going to work pretty well. It's also kind of cool that you can make screens that small and they are that versatile now and maybe that makes you think a little harder about where you could place screens in your environment. I think it is a sign of genius. I'm giving that four out of five. Without the toilet humor let me know in the comments.