Innovative Advertising in Underground Train Tunnels
Exploring an innovative advertising method using projections in train tunnels, this video discusses the future of digital signage and its integration with environments. Discover how this technology might revolutionise advertising strategies.
Key Takeaways
- Underground trains in Prague use projections for ads in tunnels.
- Digital signage will integrate more seamlessly with environments.
- This method could revolutionise future advertising strategies.
Topics
- Innovation
- Digital Transformation
- Marketing
Transcript
We've seen adverts on platforms and in tube carriages, but what about in the tunnels? I recently saw a video of an underground train in Prague that was showing a continuous advert by projecting onto the wall of the tunnel as the train went from station to station. Thought this was a really innovative idea and a great use of screens without actually having a screen. It's my firm belief that the screens in digital signage will begin to mould and meld with the environment in which they're in and these black boxes on the wall will no longer be needed. That doesn't change the mission of what we do. And I think this is a great example of how that might evolve. So I genuinely think this is a sign of genius. I'm going to give this a five. What do you think?