Key Takeaways

• Jakarta airport features impressive 300m² screens primarily used for advertising.
• Consideration of providing valuable information to travellers alongside commercial content.
• Emphasises the importance of balancing commercial interests with user needs.

Topics

• User Experience
• Advertising
• Technology

Transcript

Nothing says welcome like a 300 meter square screen. Check out these huge screens in Jakarta airport. You can't really fail but to be impressed with the size and quality of the installation. It looks like mostly it's being used for advertising, which is not really a huge surprise in an airport. And at least it's working. Check out my error messages in airports if you want to see what normally happens there. However, for travelers who have just arrived on a plane and are traveling into the city or beyond, they're going to have a long dwell time here as they wait for their bags. Is it really only advertising that we should be giving them? Or can we give them more information which will make their stay even more successful? I don't know because I can only see this picture, but I hope that they are balancing the commercial aspects of these screens with things which are genuinely useful and starting off this period of holiday or work trip or even returning home with the best intentions for the audience in front of the screen. My screen score is four out of five, mainly for the installation and impressiveness. But I do think we should be listening more, as always, to the customers and the users in front of these screens. It's a sign of genius that they're doing it at all. What do you think in the comments below?