How Digital Signage Shapes Everyday Experiences
I explore how digital signage is most commonly used on screens that sell, particularly in retail, quick-service restaurants and advertising. I also reflect on how interactive visual content can improve the consumer experience compared with static posters.
Key Takeaways
- Most digital signage is currently found in commercial environments such as retail, QSR and advertising.
- Interactive digital content offers consumers a richer experience than traditional static posters.
- Digital signage is often more present in everyday life than people realise, making it worth noticing and evaluating.
Topics
- Digital Signage
- Retail Innovation
- User Experience
Transcript
The vast majority of the digital signage industry is on screens that sell, so screens in retail, QSR and advertising. This is beginning to change, but at the moment this is how most people encounter digital signage. I think the main benefit is actually to the consumer. We are getting digital, interactive, visual content, where previously we would have just had static posters. So you're probably experiencing digital signage more in your life than you might realise. Take a moment to stop and look at it and see how could this be improved, or has this actually changed anything for you?